Marketing Questions and Answers

Marketing

Consumer marketing usually involves selling a small number of things to many buyers while B2B involves large quantity sales to a small number of buyers. This means that consumer marketing needs to...

Latest answer posted June 18, 2012 1:30 am UTC

1 educator answer

Marketing

Each of the options you have listed are high price items considered to be luxury or specialty items. Whichever one you pick you would need to consider what other alternatives exist within the same...

Latest answer posted May 25, 2012 2:12 pm UTC

2 educator answers

Marketing

The foreign market potential of selling such products of flour for baking, for example, depends on two main elements. The first is the analysis of the many diverse markets; the second is targeting...

Latest answer posted December 5, 2012 8:00 pm UTC

1 educator answer

Marketing

Given the additional information that you have given under your question, it is clear that Zippo should pursue a multi-domestic strategy. The reason for this is that the different markets appear...

Latest answer posted May 25, 2012 8:37 pm UTC

1 educator answer

Marketing

This statement does not make sense. It is true that consumers will pursue their wants and needs. However, this does not mean that marketing is pointless. Marketing can be seen as a way of helping...

Latest answer posted October 22, 2012 2:49 pm UTC

1 educator answer

Marketing

Michael Jordan's association with Nike was recognized as being the "greatest sports marketing innovation of the last fifty years" in a poll released bu Synergy.com in January, 2011. His immediately...

Latest answer posted May 26, 2012 3:24 pm UTC

1 educator answer

Marketing

AcquisitionIt is one of the most cost-efficient ways for a firm to enter a foreign market. Acquisition is whereby one company acquires more than a 51% stake in a foreign company. Normally, when a...

Latest answer posted September 25, 2019 6:51 pm UTC

1 educator answer

Marketing

The term “interpretive research” refers to the technique of gleaning knowledge about a product’s features by applying the researcher’s knowledge and understanding of the social universe in which he...

Latest answer posted May 28, 2012 7:18 pm UTC

1 educator answer

Marketing

There are a number of reasons for this. Among them are: Department stores have higher costs. They typically pay more for things like advertising. They have stores that are decorated more...

Latest answer posted June 25, 2012 5:40 pm UTC

1 educator answer

Marketing

The most obvious reason to take a marketing class is because business depends to a large extent on marketing. Anyone who is going to make a career out of business can probably benefit from taking...

Latest answer posted May 29, 2012 8:25 pm UTC

1 educator answer

Marketing

To continue with the inner tube idea, dunkin donuts could provide a local pool with the inflatable donuts and then sell their product at the concession stand. People would see the inflatable...

Latest answer posted June 21, 2012 2:18 pm UTC

5 educator answers

Marketing

I would have to agree that a 5% increase may not seem like much for the consumer (especially if the product price is low already). Also, a 5% increase in profits shows the consumers that the...

Latest answer posted June 18, 2012 9:50 pm UTC

3 educator answers

Marketing

I assume that you are asking here about the market orientation for making a business profitable. This is an orientation in which the firm is trying to become profitable by making sure that it has...

Latest answer posted August 1, 2013 9:15 pm UTC

1 educator answer

Marketing

The risk to productive placement is that the product could be associated with something that is inappropriate or provides negative publicity. People may see a character they dislike drinking a...

Latest answer posted June 21, 2012 2:09 pm UTC

5 educator answers

Marketing

MLP stands for' Monaco Live Productions.' It is the name of the production company that organized the venue for the show and brought in the acts. In marketing terms, they will also be the ones to...

Latest answer posted July 5, 2012 7:23 pm UTC

1 educator answer

Marketing

A company that is selling only online still does need to have a target market or markets. Even with online selling, a firm cannot work efficiently if it tries to market its product to everyone....

Latest answer posted July 7, 2012 6:42 pm UTC

1 educator answer

Marketing

Oooh, very good, very good, very good! :D

Latest answer posted September 14, 2012 3:12 am UTC

2 educator answers

Marketing

Social media can play at least two roles in the marketing of goods and services. First, the social media can be used directly by a firm that wants to market its products. The firm can have a...

Latest answer posted February 5, 2013 6:13 pm UTC

1 educator answer

Marketing

Car dealers and furniture stores seem to take advantage of Memorial Day, but I think most stores just look for any opportunity for a sale. It seems like most of the time the stores are the only...

Latest answer posted May 31, 2012 7:53 pm UTC

4 educator answers

Marketing

I find one of the most influential business sites to be BNN (Business News Network). This is a Canadian business site that takes a daily look at market news in Canada primarily, as well as the...

Latest answer posted July 27, 2012 3:33 am UTC

4 educator answers

Marketing

Like the second poster, I feel that quality is the most important issue when considering this type of ad. There is a big danger of presenting an overly "corny", unintentionally low-class image of...

Latest answer posted June 20, 2012 1:57 pm UTC

5 educator answers

Marketing

Those are great benefits to taking a marketing class. But even if you aren't in business, bear in mind that we are always marketing ourselves. I teach marketing classes, sometimes to non-business...

Latest answer posted June 20, 2012 4:18 am UTC

3 educator answers

Marketing

Sometimes I appreciate what marketing does, and other times I resent it! I especially resent telemarketers intruding upon my life and trying to sell me something I don't need, want, or think...

Latest answer posted June 21, 2012 2:16 am UTC

3 educator answers

Marketing

Amazon is a company that excels at using engagement to market its products and boost sales. The first customer engagement strategy that Amazon uses is email marketing. Unlike other firms that will...

Latest answer posted November 21, 2019 11:16 am UTC

1 educator answer

Marketing

Before exams or even small quizzes, I recommend a number of students to use the Quizlet website. It is great for quickly absorbing and checking your previous knowledge and correcting any wrong...

Latest answer posted June 25, 2012 7:58 am UTC

5 educator answers

Marketing

Not necessarily. A knowledge of marketing can help make rational consumers, but it does not guarantee that consumers will be rational. If you have a knowledge of marketing, you are more likely to...

Latest answer posted September 14, 2012 1:45 pm UTC

1 educator answer

Marketing

Communication is central to marketing because one of the most important aspects of marketing involves conveying certain messages to consumers. One of the most important parts of marketing is...

Latest answer posted October 10, 2012 6:23 pm UTC

1 educator answer

Marketing

A marketing plan is a document that basically sets out a firm’s entire strategy for how to make money off of a given product or outlet. The marketing plan includes many different parts, all of...

Latest answer posted December 5, 2012 11:15 pm UTC

1 educator answer

Marketing

There are two different types of marketing strategy for software, depending on whether the sales are more likely to be to other businesses or to consumers. The crucial elements of...

Latest answer posted November 24, 2012 12:42 am UTC

1 educator answer

Marketing

Another thing you could examine are the commercials meant to step away from the norm. For example, JCPenney will have an ad airing in June featuring same sex parents....

Latest answer posted June 1, 2012 8:43 pm UTC

3 educator answers

Marketing

As sex roles in our society have changed, certain products have come to lose their image as products for men only or for women only. These have gone along with general changes in the image of what...

Latest answer posted June 6, 2012 5:48 pm UTC

1 educator answer

Marketing

You are correct to say that marketing myopia involves a focus on a product rather than on consumers. It occurs when a firm feels it has a great product in a growth market. The firm therefore...

Latest answer posted September 24, 2012 3:47 pm UTC

1 educator answer

Marketing

I think a lot of bargain sites like Ebay or Overstock (among countless others) use the psychology of sales pricing greatly to their advantage. They will list something as 50% off of retail, and...

Latest answer posted August 2, 2012 2:59 pm UTC

4 educator answers

Marketing

The psychological affect of of color on marketing is an interesting topic for study, but it is not a precise science. Everyone responds differently to color depending on their culture, gender,...

Latest answer posted September 2, 2012 3:05 pm UTC

1 educator answer

Marketing

As my favorite shops are used bookstores, I will develop that as an example. Since habits formed early are likely to last, it's important to focus on a youth market. University students are a...

Latest answer posted June 18, 2012 1:25 am UTC

1 educator answer

Marketing

There are many ways a politician could segment that “market” of all eligible voters. For example, they could segment it by Age. Older voters are more likely to vote and tend to respond to appeals...

Latest answer posted October 25, 2012 12:25 am UTC

1 educator answer

Marketing

Blue ocean thinking (also known as the blue ocean strategy) impacts marketing opportunities because it relies on marketing to create new markets. In blue ocean thinking, a firm is supposed to stop...

Latest answer posted June 18, 2012 12:52 am UTC

1 educator answer

Marketing

Begin by doing market research to analyze your target audience. While large companies such as Walmart can afford ad campaigns which reach huge volumes of potential consumers, a small business can...

Latest answer posted August 23, 2012 12:10 am UTC

1 educator answer

Marketing

It has to be supposed that Marketing Research has already been performed or the company would not be at the distribution stage. The component of MIS that may be most useful--though individual...

Latest answer posted September 19, 2013 10:31 pm UTC

1 educator answer

Marketing

Setting up a stand in a busy place is one tactic that could work for many of these products, letting people test them for a moment and telling everyone who comes to the stand where the products can...

Latest answer posted June 18, 2012 3:04 pm UTC

3 educator answers

Marketing

Research has demonstrated that adult decision-making with regard to purchasing certain items is influenced by celebrity endorsements of those products. By associating popular or well-respected...

Latest answer posted October 23, 2013 8:44 pm UTC

1 educator answer

Marketing

I think that one of the most dominant uses of Zeitgeist in advertising can be seen in Nike, Inc. Advertising. For example, the current "Nike 6.0" marketing strategy is one aimed towards the...

Latest answer posted July 13, 2012 8:15 am UTC

1 educator answer

Marketing

To answer this, you need to think about what sorts of groups would have positive attitudes towards Colin Powell and what groups would have negative attitudes or would not really know who he is....

Latest answer posted October 18, 2012 1:26 pm UTC

1 educator answer

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