Marketing

Simply put, unique selling propositions (UPS) refers to how a brand differentiates itself from its competitors in its marketing. It is how a product is presented to consumers in an effort to get...

I moved this to "Marketing" because I think that you can find that a web search of "Social Relevance" will result in understanding how it plays a role in the way in which products and services are...

The first level of distribution is intensive. In this type of distribution, the producer or seller uses all the available distribution channels to make sure that the product reaches the consumer....

Relationship marketing is a focus on businesses to ensure customers establish long-term commitments with their brand, product, and services. Relationship marketing is a shift from transactional...

Market segmentation has some limitations. Market segmentation is when a company divides the population based on certain factors such as geography, age, and income levels. One disadvantage of this...

Yes, the 4 P's do an adequate job of describing marketer responsibilities in preparing and managing marketing programs. Concerning Product, this defines exactly what the marketer will promote to...

Pricing is certainly both an art and a science. Pricing is a science because it is based on some objective numbers. A price should be based to some degree on the costs incurred in the creation of...

There are five different types of consumer products: convenience, shopping, speciality, emergency and unsought. Convenience products are those which consumers tend to purchase everyday. Examples of...

There are two major potential dangers connected to segmenting a market too much. First, it is possible to lose out on some potential customers. If a firm segments its market too much, it runs the...

The “4 P’s” of marketing include product, price, place, and promotion. A gas station has very little control over its main product. The station has the blends of gasoline that its supplier...

A company in a an industry where a lot of competition exists and the large number of options available for buyers makes the price elasticity of demand very high would have to adopt a survival...

Marketing schools teach that there are five main eras of marketing. The most recent one is said to have begun in the early 1990s; this is called the Relationship Era. The era preceding that spanned...

First of all, we need to realize that this is not a question of ethics. Even though it is a question that asks “should” it is not about what is right and wrong but about what will make businesses...

There are reasons why department stores charge more than discount stores. First, department stores generally have higher overhead costs associated with operating their business. Many department...

Companies have various levels of relationships with their customers, typically centered around two major factors: quality of goods or services and price. Whether companies are selling to consumers...

Marketing channels refers to the ways a product/service is advertised/publicized. In developing marketing strategy, companies would be wise to consider how to best reach their target customers,...

Marketing which allows consumers to make informed choices seems ethically neutral or even good. For example, companies that are building hybrid or electric cars can inform customers of how their...

The most important thing that a wholesaler can do to build these relationships is to make personal contacts and provide the services that are needed by each side. The wholesaler in this case should...

One advertisement from 2018 that attracted much attention is the Nike ad featuring Colin Kaepernick. The Seattle-based athletic wear company released print ads with the famous football player's...

The first step a United States company should take to increase its online global reach is to make its website available in multiple languages. This also includes programming input field to use a...

The most important primary marketing information I would want to have is any primary research—focus-group tests, customer interviews, etc.—that helps answer the question, why does the brand need...

There is no shortage of identified marketing trends and changes to which businesses should be aware when undertaking long- and short-range planning. Some of the changes merely reflect greater or...

It is important to develop a marketing plan because, without such a plan, a firm is not going to be clear on what goals it is trying to accomplish and how it is trying to accomplish any goals it...

There are four forms of utility: form utility, which takes raw materials and uses them to create finished forms, place utility, which provides value by making a good or service available at a...

Although mail order sales are strong for certain products and internet sales are growing, retail outlets still are the single major channel for sales to individual consumers. One reason consumers...

Perhaps the biggest example of a marketing blunder in the history of the United States' economy is the introduction of New Coke. This occurred in 1985. The Coca-Cola company decided that they...

Given the additional information that you have given under your question, it is clear that Zippo should pursue a multi-domestic strategy. The reason for this is that the different markets appear...

A company that is selling only online still does need to have a target market or markets. Even with online selling, a firm cannot work efficiently if it tries to market its product to everyone....

I really love post #7's idea of sampling the E book! Then you could listen while you shop! It would definitely work on me. I would probably buy the book straight away so I could find out what...

You are correct to say that marketing myopia involves a focus on a product rather than on consumers. It occurs when a firm feels it has a great product in a growth market. The firm therefore...

Affordances, a term coined by James J. Gibson, are the relationship between the product and the user; the term refers to the properties offered by the product. The specific affordance of the...

To answer this, you need to think about what sorts of groups would have positive attitudes towards Colin Powell and what groups would have negative attitudes or would not really know who he is....

The major point of product bundling is to put together items in order to get customers to buy things they ordinarily would not buy. One of the major examples of this (other than the ones you...

By-product pricing refers to the case where a producer can afford to keep the price of the original product being sold lower as the by-products obtained in the process of production of the original...

Nowadays, perhaps the most prominent example of this sort of pricing can be seen in the airline industry. Optional product pricing occurs when a main product is sold along with some accessories....

One way to look at the basics of marketing is to discuss them in terms of what are called “the 4 P’s” of marketing. These are things that must be addressed by all marketers as they try to devise a...

SMP, which stands for Strategic Management Process is an intervention aimed to implement a plan of action. Each step of the process interacts with the other and, all together, they work as a...

To argue this, we must say that the marketing of fast foods makes people more likely to eat foods that are bad for them and which tend to cause obesity. From this point of view, marketing of fast...

This pricing objective is a good fit with industries or products that have already managed to gain a firm place in the market and are trying to build for the long term. When a particular company...

Pricing is one of the Ps of marketing. A company fixes the price of its products with the goal of increasing revenue in the long run. The pricing objective of increasing market share and ultimately...

People of this age are said to have been affected by the fact that they have grown up in the internet world and in a world in which they have been encouraged to "be themselves" and to have strong...

The difference between these two is that the first relies on advertising while the second relies more on activities at the point of sale. In a pushing promotional strategy, the firm takes the...

There are two main ways in which marketing can help a business. First, marketing can help to increase demand for the firm’s products. If a firm markets its products well, more people want to buy...

There is no completely foolproof way to measure the impact of a promotional campaign. This is partly because even a successful campaign might not lead to immediate sales. A campaign might,...

A marketing mix consists of the four Ps (product, place, price and promotion). The best approach is the most precise approach. Know who your target market is going to be and make sure the product...

Every product that is made has certain objective properties. In the example given below, the milk undeniably has no preservatives. It clearly comes in a box. Objectively speaking, it has a shelf...

Marketing for a proposed outpatient surgical center would presumably be predicated upon an identified need for such a facility in a particular location. Advances in surgical procedures and...

There are many people who believe in the idea of corporate social responsibility and therefore think that fast food firms should market healthier choices more aggressively. However, firms’ main...

These two terms are too often used interchangeably, and too often thought of by the marketer as the same thing. Stereotyping is treating an individual with a certain social trait (race, age, sex,...

Consumer marketing usually involves selling a small number of things to many buyers while B2B involves large quantity sales to a small number of buyers. This means that consumer marketing needs to...