Marketing

Start Free Trial

Marketing Questions and Answers

What are the "Unique Selling Propositions" of Samsung, Nokia, Apple, Sony Ericsson, Micromax, and Blackberry? What is USP? How do the USPs of these companies compare?

Provide examples of the three levels of distribution intensity.

A company is planning to introduce a line of pre-cooked food items which will be convenient to use within minutes.  How should the company segment the market? 

Do the 4 P's (Product, Price, Place and Promotion) do an adequate job of describing marketer responsibilities in preparing and managing marketing programs?

Social Relevance

What marketing era or eras we are in now in terms of the Marketing Era and Relationship Era?

What are the limitations of market segmentation?

What kinds of consumer products are the following: watches, automobiles and toothpaste?

What are the levels of relationship marketing?

Select a print advertisement that catches your attention and describe your perceptions about it (attention, interest, desire, action) that spur you toward a purchase.

Do you think marketing merely reflects the needs and wants of consumers, or do you think marketing creates unnecessary needs and wants?

How are the "4 P's" of marketing applied to gas station outlets?

Describe at least two companies which have utilized "zeitgeist" in their marketing.

What steps could a wholesaler take in the following situation to build relationships with producers and retailers? Imagine you are a wholesaler for dairy products such as yogurt and cheese, which are produced by a cooperative of small farmers. Describe what steps you would take to build relationships with both the producers-farmers-and retailers such as supermarkets.

Since cultures around the world are becoming increasingly similar, should companies standardize their products and global marketing efforts?

What are examples of the different relationship levels companies can build with customers?

What are the potential disadvantages of segmenting a market too much?

Describe how each of the firm's goods and/or services can create different types of utility. American express visa or mastercard, flicker or online digital photo service, clud med, amazon.com, supervalu supermarkets

Is pricing both an art and a science?

What are the basics of marketing?

What kind of industry or product fits a survival marketing objective for pricing?  Why?

Describe the role that marketing channels play in marketing strategy.

Why do many department stores seek a markup of about 30 percent when some discount houses operate on a 20 percent markup?  

Besides cable companies and fast food restaurants, what other items could be sold under product bundling pricing? 

The lumber industry sells sawdust as a by-product, can you think of any other company or business that has by-product pricing?

Automobiles and refrigerators are considered to be items sold as optional product pricing, what other products fit into this category?

Why is it important to develop a marketing plan?

What are the steps in the strategic management process?

Argue that the marketing of fast food contributes to obesity.

What kind of industry or product fits a current profit maximization marketing objective for pricing?  Why?

What kind of industry or product fits a market share leadership marketing objective for pricing?  Why?

What is the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States?

Differentiate between a pulling promotional strategy and a pushing promotional strategy.

What are the benefits of marketing to companies?

How might one attempt to measure the effectiveness of a promotion?

What is the best approach for marketing mix? I am writing a paper about marketing mix strategies and how to achieve maximum brand exposure with the minimum budget. http://dominateseo.net/

With reference to the case study below, what is the usefulness of perception in a marketing strategy? Many people in the world drink milk out of a box every day. Long life milk manufactured by Parmalat is specially processed without any preservatives. The milk has been heated until the bacteria causing spoilage are destroyed and it can last for five to six months without refrigeration. When Parmalat first introduced its product, it was expected that customer acceptance would be immediate and high. The product concept sounded good however the actual products sales were extremely low. Customers could not understand the concept of fresh milk in a dry goods box. Some felt that the name Parmalat sounded like baby formula. In some rural areas, doctors have found that customers perceive the concept of „long life‟ to be pasteurized milk that can be given to new born babies, thus ensuring „long life‟ for their children.

Outline some steps a U. S. company should take to expand its online presence internationally.  

If a healthcare system plans to establish a new outpatient surgery center marketing research will be needed to assess the potentials of the new establishment.  How could one design a marketing plan for this new healthcare system? 

Why is retailing such an important marketing channel?

Should more socially-minded marketing strategies be considered by the fast food industry to help people eat more healthily?

What would be some good markets to research in order to compare and contrast segmentation with stereotyping?

Discuss how B2B and consumer marketing are different.  How would these differences affect formulating a B2B strategy?

What is an example of a marketing blunder? 

Is converse.com an effective website? what do you think about the "converse site" in its interactive and attention getting qualities? And also it's marketing point.

critical thinking Consider a purchase decision involving one of the following products:Mercedes-Benz ; Louis Vuitton ; Tiffani Jewelry ; Four Season Hotels and Resorts Develop an evoked set of alternatives for your purchase decision. Then create a list of evaluative criteria that you would use to choose among the alternatives. Finally, make your purchase decision. 

How do I analyze the foreign market potential of products such as computer chips, flour for baking, paint, or equipment?

If Zippo decided to enter other markets, would a global marketing strategy or a multidomestic strategy work best? Zippo ligthers  have been around for more than 75 years. But as the number of smokers in the U.S continues to decline, Zippo has spent the last half-century scouting the world for new markets. Today, Zippo is a status symbol among chinese consumers, who prefer U.S products. To reduce  the sale of made in china knockoffs, Zippo's ads show chinese consumers how to identify a real Zippo. In addition, Zippo has worked with U.S govt. officials to find a safe way to package its lighters for air travel. Both of these examples demonstrate a firm adapting to requirements of a new marketplace.

What primary and secondary marketing information would you want to have  if you were planning to reinvigorate an established brand of spray starch?

"Since all consumers will seek their wants and needs at all cost, the study of marketing becomes a useless excercise." Is this true?