Marketing Questions and Answers
Marketing
What are the "Unique Selling Propositions" of Samsung, Nokia, Apple, Sony Ericsson, Micromax, and Blackberry? What is...
Simply put, unique selling propositions (UPS) refers to how a brand differentiates itself from its competitors in its marketing. It is how a product is presented to consumers in an effort to get...
Marketing
Provide examples of the three levels of distribution intensity.
The first level of distribution is intensive. In this type of distribution, the producer or seller uses all the available distribution channels to make sure that the product reaches the consumer....
Marketing
Social Relevance
I moved this to "Marketing" because I think that you can find that a web search of "Social Relevance" will result in understanding how it plays a role in the way in which products and services are...
Marketing
What kinds of consumer products are the following: watches, automobiles and toothpaste?
There are five different types of consumer products: convenience, shopping, speciality, emergency and unsought. Convenience products are those which consumers tend to purchase everyday. Examples of...
Marketing
What kind of industry or product fits a survival marketing objective for pricing? Why?
A company in a an industry where a lot of competition exists and the large number of options available for buyers makes the price elasticity of demand very high would have to adopt a survival...
Marketing
Do the 4 P's (Product, Price, Place and Promotion) do an adequate job of describing marketer responsibilities in...
Yes, the 4 P's do an adequate job of describing marketer responsibilities in preparing and managing marketing programs. Concerning Product, this defines exactly what the marketer will promote to...
Marketing
Why do many department stores seek a markup of about 30 percent when some discount houses operate on a 20 percent...
There are reasons why department stores charge more than discount stores. First, department stores generally have higher overhead costs associated with operating their business. Many department...
Marketing
Describe the role that marketing channels play in marketing strategy.
Marketing channels refers to the ways a product/service is advertised/publicized. In developing marketing strategy, companies would be wise to consider how to best reach their target customers,...
Marketing
What steps could a wholesaler take in the following situation to build relationships with producers and retailers?...
The most important thing that a wholesaler can do to build these relationships is to make personal contacts and provide the services that are needed by each side. The wholesaler in this case should...
Marketing
What are examples of the different relationship levels companies can build with customers?
Companies have various levels of relationships with their customers, typically centered around two major factors: quality of goods or services and price. Whether companies are selling to consumers...
Marketing
What are the levels of relationship marketing?
Relationship marketing is a focus on businesses to ensure customers establish long-term commitments with their brand, product, and services. Relationship marketing is a shift from transactional...
Marketing
Since cultures around the world are becoming increasingly similar, should companies standardize their products and...
First of all, we need to realize that this is not a question of ethics. Even though it is a question that asks “should” it is not about what is right and wrong but about what will make businesses...
Marketing
Is pricing both an art and a science?
Pricing is certainly both an art and a science. Pricing is a science because it is based on some objective numbers. A price should be based to some degree on the costs incurred in the creation of...
Marketing
What are the limitations of market segmentation?
Market segmentation has some limitations. Market segmentation is when a company divides the population based on certain factors such as geography, age, and income levels. One disadvantage of this...
Marketing
How are the "4 P's" of marketing applied to gas station outlets?
The “4 P’s” of marketing include product, price, place, and promotion. A gas station has very little control over its main product. The station has the blends of gasoline that its supplier...
Marketing
Do celebrity endorsements of products influence adult decision-making?
Research has demonstrated that adult decision-making with regard to purchasing certain items is influenced by celebrity endorsements of those products. By associating popular or well-respected...
Marketing
What are the potential disadvantages of segmenting a market too much?
There are two major potential dangers connected to segmenting a market too much. First, it is possible to lose out on some potential customers. If a firm segments its market too much, it runs the...
Marketing
A company is planning to introduce a line of pre-cooked food items which will be convenient to use within minutes. ...
It is correctly said that first, the Company must differentiate those who are interested in pre-cooked products and those who are not. Second, they must define sub-categories of the group that is...
Marketing
Select a print advertisement that catches your attention and describe your perceptions about it (attention, interest,...
One advertisement from 2018 that attracted much attention is the Nike ad featuring Colin Kaepernick. The Seattle-based athletic wear company released print ads with the famous football player's...
Marketing
What primary and secondary marketing information would you want to have if you were planning to reinvigorate an...
The most important primary marketing information I would want to have is any primary research—focus-group tests, customer interviews, etc.—that helps answer the question, why does the brand need...
Marketing
What marketing era or eras we are in now in terms of the Marketing Era and Relationship Era?
Marketing schools teach that there are five main eras of marketing. The most recent one is said to have begun in the early 1990s; this is called the Relationship Era. The era preceding that spanned...
Marketing
"Since all consumers will seek their wants and needs at all cost, the study of marketing becomes a useless...
This statement does not make sense. It is true that consumers will pursue their wants and needs. However, this does not mean that marketing is pointless. Marketing can be seen as a way of helping...
Marketing
Who is one person who has shaped public opinion by shaping consumer attitudes toward various goods and services?
Michael Jordan's association with Nike was recognized as being the "greatest sports marketing innovation of the last fifty years" in a poll released bu Synergy.com in January, 2011. His immediately...
Marketing
product pricing objective suggest a company or product likely to use each pricing objective. a.) 5% increase in...
I would have to agree that a 5% increase may not seem like much for the consumer (especially if the product price is low already). Also, a 5% increase in profits shows the consumers that the...
Marketing
Argue that the marketing of fast food contributes to obesity.
To argue this, we must say that the marketing of fast foods makes people more likely to eat foods that are bad for them and which tend to cause obesity. From this point of view, marketing of fast...
Marketing
Advantages of marketing class what can you say about marketing class! what's best about it and how do you appreciate...
Those are great benefits to taking a marketing class. But even if you aren't in business, bear in mind that we are always marketing ourselves. I teach marketing classes, sometimes to non-business...
Marketing
With reference to the case study below, what is the usefulness of perception in a marketing strategy? Many people in...
Every product that is made has certain objective properties. In the example given below, the milk undeniably has no preservatives. It clearly comes in a box. Objectively speaking, it has a shelf...
Marketing
Describe how each of the firm's goods and/or services can create different types of utility. American express visa or...
There are four forms of utility: form utility, which takes raw materials and uses them to create finished forms, place utility, which provides value by making a good or service available at a...
Marketing
Why is retailing such an important marketing channel?
Although mail order sales are strong for certain products and internet sales are growing, retail outlets still are the single major channel for sales to individual consumers. One reason consumers...
Marketing
Do you think marketing merely reflects the needs and wants of consumers, or do you think marketing creates...
Marketing which allows consumers to make informed choices seems ethically neutral or even good. For example, companies that are building hybrid or electric cars can inform customers of how their...
Marketing
If Zippo decided to enter other markets, would a global marketing strategy or a multidomestic strategy work best?...
Given the additional information that you have given under your question, it is clear that Zippo should pursue a multi-domestic strategy. The reason for this is that the different markets appear...
Marketing
What is meant by marketing myopia? It refers to "concerning product than customers"
You are correct to say that marketing myopia involves a focus on a product rather than on consumers. It occurs when a firm feels it has a great product in a growth market. The firm therefore...
Marketing
supermarket examples of promotional pricing and loss leaders. examples of both. does the promotional pricing make you...
Another thing that gets me sometimes is the supermarket promotions of "Spend $75 dollars and get $10 off your next trip" or other variations. I'd like to say I use these wisely, but sometimes I...
Marketing
What are five important changes or trends in marketing that affect strategic planning?
There is no shortage of identified marketing trends and changes to which businesses should be aware when undertaking long- and short-range planning. Some of the changes merely reflect greater or...
Marketing
Besides cable companies and fast food restaurants, what other items could be sold under product bundling pricing?
The major point of product bundling is to put together items in order to get customers to buy things they ordinarily would not buy. One of the major examples of this (other than the ones you...
Marketing
The lumber industry sells sawdust as a by-product, can you think of any other company or business that has by-product...
By-product pricing refers to the case where a producer can afford to keep the price of the original product being sold lower as the by-products obtained in the process of production of the original...
Marketing
Automobiles and refrigerators are considered to be items sold as optional product pricing, what other products fit...
Nowadays, perhaps the most prominent example of this sort of pricing can be seen in the airline industry. Optional product pricing occurs when a main product is sold along with some accessories....
Marketing
What are the basics of marketing?
One way to look at the basics of marketing is to discuss them in terms of what are called “the 4 P’s” of marketing. These are things that must be addressed by all marketers as they try to devise a...
Marketing
Why is it important to develop a marketing plan?
It is important to develop a marketing plan because, without such a plan, a firm is not going to be clear on what goals it is trying to accomplish and how it is trying to accomplish any goals it...
Marketing
What are the steps in the strategic management process?
SMP, which stands for Strategic Management Process is an intervention aimed to implement a plan of action. Each step of the process interacts with the other and, all together, they work as a...
Marketing
What kind of industry or product fits a current profit maximization marketing objective for pricing? Why?
This pricing objective is a good fit with industries or products that have already managed to gain a firm place in the market and are trying to build for the long term. When a particular company...
Marketing
What kind of industry or product fits a market share leadership marketing objective for pricing? Why?
Pricing is one of the Ps of marketing. A company fixes the price of its products with the goal of increasing revenue in the long run. The pricing objective of increasing market share and ultimately...
Marketing
What is the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States?
People of this age are said to have been affected by the fact that they have grown up in the internet world and in a world in which they have been encouraged to "be themselves" and to have strong...
Marketing
Differentiate between a pulling promotional strategy and a pushing promotional strategy.
The difference between these two is that the first relies on advertising while the second relies more on activities at the point of sale. In a pushing promotional strategy, the firm takes the...
Marketing
What are the benefits of marketing to companies?
There are two main ways in which marketing can help a business. First, marketing can help to increase demand for the firm’s products. If a firm markets its products well, more people want to buy...
Marketing
How might one attempt to measure the effectiveness of a promotion?
There is no completely foolproof way to measure the impact of a promotional campaign. This is partly because even a successful campaign might not lead to immediate sales. A campaign might,...
Marketing
What is the best approach for marketing mix? I am writing a paper about marketing mix strategies and how to achieve...
A marketing mix consists of the four Ps (product, place, price and promotion). The best approach is the most precise approach. Know who your target market is going to be and make sure the product...
Marketing
Outline some steps a U. S. company should take to expand its online presence internationally.
The first step a United States company should take to increase its online global reach is to make its website available in multiple languages. This also includes programming input field to use a...
Marketing
If a healthcare system plans to establish a new outpatient surgery center marketing research will be needed to assess...
Marketing for a proposed outpatient surgical center would presumably be predicated upon an identified need for such a facility in a particular location. Advances in surgical procedures and...
Marketing
Should more socially-minded marketing strategies be considered by the fast food industry to help people eat more...
There are many people who believe in the idea of corporate social responsibility and therefore think that fast food firms should market healthier choices more aggressively. However, firms’ main...
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