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Marketing
The "Unique Selling Property" (USP) is an advertising concept. Its basic function is to point out to consumers something unique and/or different about a particular company, service, product, or...
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Marketing
There are a number of limitations of market segmentation that can make the practice impractical in certain instances. Some of them include: Not all markets can be divided into identifiable...
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Marketing
I moved this to "Marketing" because I think that you can find that a web search of "Social Relevance" will result in understanding how it plays a role in the way in which products and services are...
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Marketing
The three levels of distribution intensity are intensive, selective and exclusive. Intensive Distribution Intensive distribution (also called Mass Distribution) is where a company supplies their...
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Marketing
The point of relationship marketing is to create a bond successful long term relationship between the customer and the provider. This is meant to create loyalty on the part of the customer so that...
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Marketing
There are five different types of consumer products: convenience, shopping, speciality, emergency and unsought. Convenience products are those which consumers tend to purchase everyday. Examples of...
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Marketing
There is actually a company ecology model (Moore, 2006) that varies from company to company, and analyzes the data obtained from customer surveys, sales vs. purchases, and social influencing. From...
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Marketing
Yes, the 4 P's do an adequate job of describing marketer responsibilities in preparing and managing marketing programs. Concerning Product, this defines exactly what the marketer will promote to...
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Marketing
When a product or service is produced, it needs to get to the buyers and/or consumers. This process of procuring, packaging, shipping, and presenting a product to potential buyers is called...
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Marketing
Marketing schools teach that there are five main eras of marketing. The most recent one is said to have begun in the early 1990s; this is called the Relationship Era. The era preceding that spanned...
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Marketing
There are two major potential dangers connected to segmenting a market too much. First, it is possible to lose out on some potential customers. If a firm segments its market too much, it runs the...
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Marketing
The “4 P’s” of marketing include product, price, place, and promotion. A gas station has very little control over its main product. The station has the blends of gasoline that its supplier...
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Marketing
Pricing is certainly both an art and a science. Pricing is a science because it is based on some objective numbers. A price should be based to some degree on the costs incurred in the creation of...
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Marketing
Although mail order sales are strong for certain products and internet sales are growing, retail outlets still are the single major channel for sales to individual consumers. One reason consumers...
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Marketing
First of all, we need to realize that this is not a question of ethics. Even though it is a question that asks “should” it is not about what is right and wrong but about what will make businesses...
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Marketing
A company in a an industry where a lot of competition exists and the large number of options available for buyers makes the price elasticity of demand very high would have to adopt a survival...
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Marketing
Given the additional information that you have given under your question, it is clear that Zippo should pursue a multi-domestic strategy. The reason for this is that the different markets appear...
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Marketing
If its his business he can do whatever he wants. I'd be more curious about the quality of the rap, than the fact that he was rapping. Additionally, there are a lot of different types of furniture...
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Marketing
There are lots of ads for the iPhone 4 that show a person speaking to their phone, asking it things like "Where's the nearest gas station" and having it understand them and reply to them. That...
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Marketing
A marketing plan is a document that basically sets out a firm’s entire strategy for how to make money off of a given product or outlet. The marketing plan includes many different parts, all of...
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Marketing
The most likely reason for this is that department stores see themselves as more prestigious than discount houses. For this reason, they both want to and can charge higher prices. The department...
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Marketing
I will not buy a product simply because it is on sale. However, if a product that I want is on sale, I will generally buy more of it. For example, grapes are often quite expensive. I typically...
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Marketing
Nowadays, perhaps the most prominent example of this sort of pricing can be seen in the airline industry. Optional product pricing occurs when a main product is sold along with some accessories....
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Marketing
The foreign market potential of selling such products of flour for baking, for example, depends on two main elements. The first is the analysis of the many diverse markets; the second is targeting...
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Marketing
Primary market research is research conducted by the company itself, in-house, or by a hired researched company, and secondary market research draws on data collected by others. There are two...
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Marketing
For me, the biggest thing about it is that it helps me to understand what businesses are trying to do. When I look at ads now, I understand them more completely than I used to. I also sort of...
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Marketing
Blue ocean thinking (also known as the blue ocean strategy) impacts marketing opportunities because it relies on marketing to create new markets. In blue ocean thinking, a firm is supposed to stop...
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Marketing
It has to be supposed that Marketing Research has already been performed or the company would not be at the distribution stage. The component of MIS that may be most useful--though individual...
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Marketing
A package is very important in the marketing of a product because it is what consumers see when they look at the product on the shelf at the store. It is one of the major factors that will...
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Marketing
There is no shortage of identified marketing trends and changes to which businesses should be aware when undertaking long- and short-range planning. Some of the changes merely reflect greater or...
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Marketing
The major point of product bundling is to put together items in order to get customers to buy things they ordinarily would not buy. One of the major examples of this (other than the ones you...
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Marketing
By-product pricing refers to the case where a producer can afford to keep the price of the original product being sold lower as the by-products obtained in the process of production of the original...
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Marketing
One way to look at the basics of marketing is to discuss them in terms of what are called “the 4 P’s” of marketing. These are things that must be addressed by all marketers as they try to devise a...
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Marketing
It is important to develop a marketing plan because, without such a plan, a firm is not going to be clear on what goals it is trying to accomplish and how it is trying to accomplish any goals it...
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Marketing
SMP, which stands for Strategic Management Process is an intervention aimed to implement a plan of action. Each step of the process interacts with the other and, all together, they work as a...
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Marketing
To argue this, we must say that the marketing of fast foods makes people more likely to eat foods that are bad for them and which tend to cause obesity. From this point of view, marketing of fast...
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Marketing
This pricing objective is a good fit with industries or products that have already managed to gain a firm place in the market and are trying to build for the long term. When a particular company...
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Marketing
Pricing is one of the Ps of marketing. A company fixes the price of its products with the goal of increasing revenue in the long run. The pricing objective of increasing market share and ultimately...
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Marketing
People of this age are said to have been affected by the fact that they have grown up in the internet world and in a world in which they have been encouraged to "be themselves" and to have strong...
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Marketing
The difference between these two is that the first relies on advertising while the second relies more on activities at the point of sale. In a pushing promotional strategy, the firm takes the...
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Marketing
There are two main ways in which marketing can help a business. First, marketing can help to increase demand for the firm’s products. If a firm markets its products well, more people want to buy...
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Marketing
There is no completely foolproof way to measure the impact of a promotional campaign. This is partly because even a successful campaign might not lead to immediate sales. A campaign might,...
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Marketing
A marketing mix consists of the four Ps (product, place, price and promotion). The best approach is the most precise approach. Know who your target market is going to be and make sure the product...
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Marketing
Every product that is made has certain objective properties. In the example given below, the milk undeniably has no preservatives. It clearly comes in a box. Objectively speaking, it has a shelf...
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Marketing
The first step a United States company should take to increase its online global reach is to make its website available in multiple languages. This also includes programming input field to use a...
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Marketing
There are four forms of utility: form utility, which takes raw materials and uses them to create finished forms, place utility, which provides value by making a good or service available at a...
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Marketing
Marketing for a proposed outpatient surgical center would presumably be predicated upon an identified need for such a facility in a particular location. Advances in surgical procedures and...
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Marketing
There are many people who believe in the idea of corporate social responsibility and therefore think that fast food firms should market healthier choices more aggressively. However, firms’ main...
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Marketing
These two terms are too often used interchangeably, and too often thought of by the marketer as the same thing. Stereotyping is treating an individual with a certain social trait (race, age, sex,...
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Marketing
Consumer marketing usually involves selling a small number of things to many buyers while B2B involves large quantity sales to a small number of buyers. This means that consumer marketing needs to...