Advertising Strategy Questions and Answers

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  • Marketing
    Research has demonstrated that adult decision-making with regard to purchasing certain items is influenced by celebrity endorsements of those products. By associating popular or well-respected...

    Asked by appieg on via web

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  • Advertising Strategy
    Implied negativity in advertisements occurs when an advertisement criticizes the competition without ever actually naming it. This is in contrast to direct comparison ads in which the advertiser...

    Asked by yacel0762 on via web

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