Advertising

Advertisements can be used to alter the perception of items as wanted, to needed (and therefore not wasted). Or, they can be used to modify existing spending habits (e.g. switch brands). One can...

One thing that advertisement does for us is to keep us in touch with what is popular and what people are talking about. A lot of ads have worked their way into popular culture over the years, and...

If we are simply looking at products that “might be harmful” to people, then it is beyond question ethical to market them to people. The product that you give as an example (cars) is clearly...

Whether or how to rationalize a particular advertisement hinges on a number of factors. Assuming the purpose of the rationalization is not to justify use of a blatantly offensive or fraudulent...

Advertising can do this in one of two main ways. First, it can emphasize the positive effects of buying the product that is, at this point, undesirable. Second, it can make potential customers...

Advertising is both of these things. It gives information but, at the same time, it tries to manipulate those who receive the information. For example, let us look at the ad in the link below. It...

Although advertising, especially in its more intrusive forms such as telemarketing and unsolicited mail, can be a major annoyance, some types of advertising can prove useful to customers. Good...

There are, of course, many different ads for Coca Cola with somewhat different “hooks.” In general, though, the hook that Coke tries to use to attract buyers is a message that people who drink...

There are, of course, arguments to be made for either side of this question. I will briefly outline an argument for each side and you can decide which argument you prefer. On the one hand, we can...

For Pozner, her fundamental objection to the Dove "Real Beauty" campaign is embedded in the idea that the ad campaign coincidentally converges with the company's release of "firming creme." This...

Stereotypes in advertising are inevitable. It is relatively impossible to think of a product which does not use a person who would be the one (stereotypically) to use a a product. For example,...

The point of advertising on television is to reach the greatest number of potential buyers. Some time slots cost more because they are more likely to reach a larger number of buyers. Prime time...

Since you need two advertisements, I have attached images of two advertisements that I found in magazines. I will answer the questions using those two ads. The first advertisement is for the...

This is a good question. I would say that stereotypes in advertisements are powerful in shaping culture. For this reason, advertiser have a very big responsibility, which often times they forget....

The wording and the visual images from the image contribute to the use of satire in this advertisement. The diction (words) appears secondary to the picture of two very large men and the intention...

Not all advertising is deceptive. However, most advertising is at least trying to persuade you to do something you otherwise would not do. Some advertisements are simply informative. These are...

The major connection between this question and social problems is the idea that advertising can manipulate people into overconsumption, thus leading to a number of problems. The question of...

Within the United States, the Federal Alcohol Administration Act (FAA) regulates the advertising of alcoholic beverages; it is administered by the Tobacco Tax and Trade Bureau in the Department of...

I can't necessarily speak for how men are impacted by advertisement, but one of the more recent trends in humorous advertisement paints men as stupid and clueless, while the women are all-knowing,...

Advertisers always promote their products by providing images that create visual scenes for the consumer so that hopefully the consumer will dash to the store and buy the said product. Sometimes...

The advertisement in the image above is suggesting that consumers are so impressionable that even the very word "diet" is enough to make them accept a product at face-value. Especially in the light...

I pared the question down from its original form because I think that each of the items mentioned can constitute its own question. To a great extent, advertising media influences fashion in...

There are a couple of ways you might approach this assignment. If you choose a well-known product with a global reach, it's likely that you'll be able to find ads for it from both the...

I am not sure how your example is related to this question. In addition, it certainly contains some mistakes. A “one-star” officer would be a brigadier general, not a colonel. There would be no...

Obesity is a worldwide problem and is certainly not something people should be proud of. Advertisers should be helping consumers to curb their eating habits and change their lifestyles. The...

You and I treat women as individuals, as persons. The advertising world sees a demographic block of purchasers called “women” (they break the group into smaller subsets, by age, weight, race,...

Men have been getting manicures for many years and are still getting manicures in some upscale barber shops. Typically the manicurist will do her work while the barber is cutting the customer's...

I think that some of the best persuasive posters are the smoking cessation campaign from the American Lung Association. Some of them are simply breathtaking, and many are so completely disgusting...

If I could have my way, I would prevent drug companies from doing true advertising. The reason for this is that the sorts of misleading ads that all firms make have more important consequences...

So to add a different angle to your question, the advertiser is alluding to the fact that taste no longer seems to be a consideration in the choice of food and it is the speed that is relevant....

Science fiction contains certain common elements whether it is found in literature, movies, or advertising. Some of those elements include: a futuristic setting (either in time or place) a display...

I think that the list is fairly comprehensive in terms of assessing films that deal with advertising. I felt that some of the films could have been placed differently on the list. For example,...

One type of discrimination in matrimonial advertising is ageism. Most brides are in these advertisements are portrayed as young, usually in their twenties. Secondly, weight is often discriminated...

There are several things you can do to create a great poster. Here are a few points to consider: First, I would have an image that prominently displays the new blackberry phone, so that people will...