Tips to Improve Your Small BusinessHow can you improve a small business?

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I agree that maintaining a single, easily recognizable identity as a small business is critical. Within the context of a very focused identity, a small business can help itself to grow by diversifying its services and product offerings.

For instance, a taxi service can offer party taxis or time period services where a car and driver might be hired for two hours, three hours, etc.

A coffee shop can add sandwiches and soup without compromising its identity, though adding pizza or Chinese food would clearly compromise its identity.


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The key to a small business is to focus on one thing and do the one thing well. Small business owners also need to know when it is safe to expand, hire employees, launch new products, or make any other changes to the business. A small business can be viable, if treated intelligently.
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