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I think that you must be talking about the conversation between Winston and O'Brien at the end of Book 3, Chapter 4. At that point, Winston does say that he hates Big Brother. When he says this, O'Brien says something that shows us why he is sending Winston to Room 101. He tells Winston
'You hate him. Good. Then the time has come for you to take the last step. You must love Big Brother. It is not enough to obey him: you must love him.'
So Winston is being sent to Room 101 to completely break his will. The Party does not just need him to obey -- they need him to actually believe in the Party and to love Big Brother with all his heart. They need agreement, not just obedience.
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