Think about the effects of social and historical context, labeling, and the impact of social movements on definitions of deviance. How does the invention of new spaces (nonsmoking areas) and the use of media and the legal system promote social change in defining a behavior as "deviant," including state and corporate advertising to promote smoking cessation?
Mass media promoted social change by defining a behavior as deviant by portraying the dangerous realities of smoking, transforming the public’s perception of the activity into one that is dangerous and deviant. Social deviance refers to behaviors that violate social norms. Smoking was once a mainstream activity, but the creation of non-smoking spaces forced smokers to be separate from others. The legal system enforced this separation by banning smoking in many public places.