It is important for health care providers to be aware of these beliefs because they have to be aware of how and why patients might tend to resist what the providers are trying to do. Let us look at two examples.
First, there are cultures in which it is considered very rude for a stranger to touch another stranger, particularly if they are of the opposite sex. A provider who touches such a patient a lot during the examination is likely to cause a great deal of discomfort. This can get in the way of the patient's willingness to trust the providers and their methods.
Second, there are cultures that have their own ideas about what causes certain medical problems and what should be done about them. Providers should be aware of these beliefs so that they will know when the treatments they are going to prescribe run counter to them. They need to, in such situations, anticipate possible problems and act to counter them.
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