The is a good question and I would say "yes" and "no." First, teachers are very influential people. Students look up to them and so if teachers can model good behaviors and practices, such as reading, then it could help students to imitate them and find joy in reading. Teachers also spend a good amount of the day with children. So, they have an opportunity to show the joys of reading in various ways. With that said, teachers are limited. We need to be realistic.
We need to realize that as important as teachers are, parents and the home life is more important. Hence, we can answer "no," to a certain degree. Children will pick up much more from their parents. So, if parents are consistently reading and not watching TV, then children will learn to model their behavior. Good practices stem from home.