The use of a SWOT analysis is a common method of comparing internal and external factors that affect an organization. What is the benefit of this type of analysis for a health care organization?

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farouk23 | College Teacher | (Level 1) Associate Educator

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The SWOT acronym stands for Strengths, Weaknesses, Opportunities, and Threats. It consists of internal factors (strengths and weaknesses) and external factors (threats and opportunities) that may affect a project, business venture or organization. Using a SWOT analysis is very beneficial towards helping an organization realize their market potential and market risk.

In a health care organization, the benefits of using a SWOT analysis are numerous, some of which include: 

  1. A SWOT analysis helps discover new options for solutions to problems
  2. Helping in the organizations decision making process and overall direction
  3. Help in the prioritization of tasks and determination of capabilities
  4. Reveal the competitive environment and potential pitfalls 

A SWOT analysis in a health care setting can help decision makers determine better and more efficient way to deliver their services and expertise. Some of the things that could be improved by conducting a SWOT analysis include:

  1. Patient care and management
  2. Workforce recruitment, retention and management
  3. Patient data management 

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