One of the survival strategies emerged in the late 1960s and early 1970s, and still has ramifications today. It was the movement for black nationalism, or "black power." African-Americans became convinced that they could not obtain true equality through the gradualism of the civil rights movement, and encouraged community solidarity, especially in northern cities. The extent to which these approaches have persisted can be seen in the name "African-American" itself-it connotes a multiculturalist approach rather than assimilation.
In recent years, African-Americans have largely fought inequalities through raising awareness through media channels. Activists like Jesse Jackson use their national notoriety to draw attention to examples of racial inquality or injustice. The recent Trayvon Martin shooting case is the latest example of this phenomenon.