Shoshana Zuboff's "You Are Now Remotely Controlled" was an opinion piece written for the New York Times focusing on the subject of privacy in the information age. There are innumerable sources through which technology companies collect data, from which they can build vast profiles, the full scope of which their users are not even aware of. This information is then commodified by these companies, where it is subject to being bought and sold for profit, a business model which Zuboff herself refers to as "surveillance capitalism."
In this respect, Zuboff emerges as a critic of the modern digital age, joining other voices who have warned about technology's compromising effect on privacy. But at the same time, her warnings extend beyond the technology in and of itself to address the very real imbalance of power at play: after all, while these vast corporations (such as Google or Facebook, to name two of the most famous examples) harvest enormous quantities of personal information from their users, the corporations themselves remain secretive as to the details of their own operations.
As Zuboff warns, this information imbalance is critical to this entire business model, as the companies are able use this lack of public awareness both as a weapon and a shield as they seek to advance their commercial interests free of censure or regulation.
She closes her essay by offering suggestions as to how government and society ought to address this problem. First and foremost, these suggestions seem to center around government action ingrained in law, with privacy rights given stronger government and legal protections against this technological, for-profit surveillance. Zuboff is clear on this point: these problems can be solved, but it will take genuine political action through the democratic process in order to achieve that goal.