Using the advertisement in the picture below, please: 2) identify the product being advertised. 3) analyse the type of customer that the advertisement is trying to attract in terms of...

Using the advertisement in the picture below, please:

2) identify the product being advertised.

3) analyse the type of customer that the advertisement is trying to attract in terms of characteristics such as age, gender, income and lifestyle. include any other characteristics that you think may be significant 

Asked on by denny09

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pohnpei397's profile pic

pohnpei397 | College Teacher | (Level 3) Distinguished Educator

Posted on

The product in the advertisement you have selected appears to be Cocoa Crunch cereal, which is part of the Kids Smart brand.  Kids Smart appears to be part of a company called Nature’s Way.

This advertisement is clearly aimed at a target audience of parents with young children.  A product called “Kids Smart” must either be aimed at children or at their parents.  This ad does not try to make the product look fun or cool, so it is not aimed at the children.  In addition, the ad refers to “your Kid’s Cereal.”  This shows that it is aimed at the parents, not at the children. 

The advertisement is aimed at parents who are very concerned about their children’s health.  We can see this because this entire ad (with the exception of the phrase “Tastes Great,” which is the last attribute mentioned) focuses the healthy qualities of the cereal.   Parents who are concerned with things like the fiber content of their children’s food are more likely to be educated and to have incomes that put them at least in the middle class.  Such parents are more likely have the money to spend on healthy foods and to be aware of the benefits of such foods.

Thus, this ad is aimed at parents of young children.  It is aimed at parents who are in the middle class or higher.  It is aimed at parents who are concerned about feeding their children healthy food.

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