Does the story of Roseto establish Gladwell's purpose in Outliers?

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Yes. Gladwell sets the stage at the beginning of Outliers by first defining what an outlier is, and then by following it up with the story of a small town in eastern Pennsylvania named Roseto. He says an outlier can consist of “a statistical observation that is markedly different in value from the others of the sample.” This description fits the residents of Roseto, who had fewer instances of heart disease (and of other diseases) than...

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