Arthur Miller believes that there are true and false values in the world. The chief false value he exposes is the idea that a person can—without any expertise or other skills—make "easy money" based on having a good personality.
Willy Loman can't divorce himself from the idea he can open the floodgates of wealth as a salesman. As the play opens, however, he has gotten old, and it is finally dawning on him (though he doesn't want to accept it) that riches aren't going to come his way. He isn't that good a salesman, and now he is getting washed up. He even loses his job.
Unfortunately, Willy has tried to pass his fantasyland ideas of easy money and striking it rich through personality and connections to his son Biff, which has also messed up Biff's life. Willy has discouraged Biff from working hard in school or getting more education, thinking instead that Biff could get ahead on personal charm. This has not worked, especially as Willy has inflated ideas about Biff as a stand-out...
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