starbucks What is the important global linkage of starbucks expanding their market at myanmar and india?

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krishna-agrawala's profile pic

krishna-agrawala | College Teacher | (Level 3) Valedictorian

Posted on

The web page referred below contains a news item titled Starbucks Brews a Fresh Strategy for India Entry from ET Bureau dated January 29, 2010.

As per this report Starbuckshas begun talks with Jubilant Group, the India franchisee for Domino’s, for a possible alliance. As per unconfirmed reports the company regularly spoke to foreign majors seeking to enter India’s food and beverages sector and Starbucks was among them.
The talks with Starbucks were at an early stage.

Starbucks had tried to enter India by striking an alliance with Kishore Biyani’s Future Group three years ago, but these plans did not materialize because of inability to get approval of Foreign Investment Promotion Board.

http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/Starbucks-brews-a-fresh-strategy-for-India-entry/articleshow/5511550.cms

nnatasa's profile pic

nnatasa | Student, Undergraduate | (Level 1) eNoter

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The Times of India had a great opinion article concerning Starbucks in India. The company preferred method is to buy a chain of stores that already have outlets and turn them into Starbucks. Or, they have tried the franchisee method, but one of those problems is that competing franchisees have located stores almost next door to each other which has opened in many countries. For example, London has 15 franchisees with 87 stores in a 5-mile radius of each other. Myanmar also wants Starbucks to have a guarantor, kind of like an equity partnership to enter the country.

http://timesofindia.indiatimes.com/DESIDERATA/Starbucks__Indias_beverage_bubble

i can't open the link, can u like send it again? thank you

epollock's profile pic

epollock | (Level 3) Valedictorian

Posted on

The Times of India had a great opinion article concerning Starbucks in India. The company preferred method is to buy a chain of stores that already have outlets and turn them into Starbucks. Or, they have tried the franchisee method, but one of those problems is that competing franchisees have located stores almost next door to each other which has opened in many countries. For example, London has 15 franchisees with 87 stores in a 5-mile radius of each other. Myanmar also wants Starbucks to have a guarantor, kind of like an equity partnership to enter the country.

http://timesofindia.indiatimes.com/DESIDERATA/Starbucks__Indias_beverage_bubble

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