Starbucked: A Double Tall Tale of Caffeine Commerce and CultureI have to write an essay about this book and have no idea where/how to start.

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litteacher8's profile pic

litteacher8 | High School Teacher | (Level 3) Distinguished Educator

Posted on

I agree. I had never heard of it. I would focus on the impact Starbucks and the coffee culture has affected you. Write a personal response to the coffee culture and/or to the book. Do you agree with the book's message? How do you personally feel about it?
clairewait's profile pic

clairewait | High School Teacher | (Level 1) Educator Emeritus

Posted on

Though this non-fiction book was published in 2007, it is not likely that it is common enough as assigned reading that you are going to find an "example essay" upon which to base your analysis.  Instead, I'm going to encourage you to follow a few relatively simple steps to creating a completely original analysis.

  1. Read the book to determine the author's purpose: What is the subject of the book?  Does the message of the book seem mostly positive or mostly negative in regard to this subject?  What main point is the author trying to make about this subject?
  2. Make a list of techniques and examples the author uses to prove his point.  What is the overall tone of the book?  How does the author use this tone to prove how he feels about his subject?  Consider other persuasive techniques used to prove his point: examples, analogies, statistics, compare/contrast (Starbucks when it opened to today; Starbucks compared to the fast food franchise.)

In order to help you get started on the above questions, consider the following:

  1. The book is all about the business of Starbucks and is generally negative. 
  2. The tone of the book is generally skeptical.  The author questions the global success and popularity of Starbucks.  In his attempt to prove he discusses what he does not like about the company.  In addition to his skeptical tone, there is also a darkly humorous/entertaining tone, to keep his audience interested.

The thesis statement of this essay should be the author's purpose of the book.  The points you make (body paragraphs) can look at how he accomplishes his purpose.  Save your personal opinion for the conclusion.

 

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