To continue with the inner tube idea, dunkin donuts could provide a local pool with the inflatable donuts and then sell their product at the concession stand. People would see the inflatable version with a logo and perhaps something showing they are now available at the consession counter. They would then be tempted to indulge in the donuts rather than other snacks available at the counter. Dunkin Donuts could also offer to sell their iced coffees and other products at the concession stand. Since many donuts stores have sales trucks for outdoor events, selling donuts at a local swimming hole, tubing river, or other outdoor event should be simple. The ease of access to the product would certainly make specialty advertising more effective.