What primary and secondary marketing information would you want to have  if you were planning to reinvigorate an established brand of spray starch?

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The most important primary marketing information I would want to have is any primary research—focus-group tests, customer interviews, etc.—that helps answer the question, why does the brand need re-invigoration? The question implies the brand has become stagnant, likely resulting in a drop in sales. If this is the case, then I would want to find out, through both primary and secondary research, why this is happening. Is the price too high? Has the quality slipped? Is there a competitor with a more popular product? Or is starch simply destined to become obsolete?

Depending on the answers to those questions, I would want to know more: How can we attract new customers? What are we doing wrong (and right) in marketing our product(s) to...

(The entire section contains 2 answers and 373 words.)

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