1 Answer | Add Yours
The issue of race and racial identity is so complex and so nuanced that I am not sure any 30 second commercial or television program can effectively display a realistic point of view regarding the dialectical "other" in the United States when it comes to the issue of race. Essentially, television and advertisements are in a "Catch- 22" type of situation. If they actually depict a setting in which racial issues are not as present as they used to be or if they provide a realistic view where there is some type of consensus of "happy ending, " then these forums will be labeled as not being realistic or grounded in reality. If these venues provide a dour or grim assessment, then they are criticized for locking people of color into a racially stratified condition from which there is no exit. It is a precarious balance and one that causes a great deal of challenge to the advertisement or the commercial program. I think that there have been advances in racial diversity being represented and having a voice acknoweldged by advertisers and television programmers. In no other time in history do we find more shows and more avenues that feature people of color. However, I am not convinced that this suggests problems with race and racial identity are in the past or that the television programmers or advertisers cannot do more in such areas. I think that discussing, both internally and externally, what actually constitutes "realistic view" is part of this discourse and something that can help generate progressive understanding on a topic that has vexed the nation for as long as it has been in existence.
We’ve answered 319,811 questions. We can answer yours, too.Ask a question