The evangelical Christian was the primary target of the Second Great Awakening. In attempting to articulate a condition of mankind that could be more salvageable, a widened approach to religious conversion was sought. The Methodists and Baptists were two groups that quickly emerged from the Second Great Awakening as the vision of a benevolent divine force developed with a greater appeal of religion being spread. As the previous thoughts suggested, the direct employment of "lower" churches helped to widen its spread to more people. In stark contrast to the anger and wrath of the divine in the First Great Awakening, more people could be targeted and flocked to this version because of its overall desire to revive religion in a larger setting with more of an emphasis on the propensity to be saved as opposed to being condemned.
Generally speaking, the Second Great Awakening was most appealing to conservative Protestant denominations. The movement focused on a personal relationship with God, on demonstrating one's beliefs through social action, and on including both women and men in the Church. Through this movement, women, in fact, found a social voice. They received fairly equal religious education, became Sunday school teachers, and eventually explored opportunities for community involvement beyond the Church.
Specifically, it was more appealing to Methodists and Baptists, who resembled the fire and brimstone religious revivals of the First Great Awakening one hundred years earlier. They closely tied one's personal moral responsibility to not only save souls by converting them, but to practice lifelong acts of Christian charity and humanity as a means of salvation.
The temperance movement against alcohol use and sale was formed during the Second Great Awakening, as was the reform movement to turn prisons into "rehabilitation" centers. The very word "penitentiary" comes from the root word "penitent" which means submission unto God. Dorothea Dix reformed those prisons and mental hospitals and people listened to a woman in those days because of the religious awakening that was taking place, because Christianity gave her moral authority.
In general, the Second Great Awakening was more appealing to the more charismatic religious sects. They were more appealing to what you might call the "low" churches, as opposed to the "high" churches.
The reason for this is that the revivals were very evangelistic and enthusiastic. They encouraged people to really become quite passionate about religion and about being saved. These are more characteristic of "low" churches like the Baptists, not of "high" churches like the Anglicans.
These revivals were also very democratic. They emphasized common people getting closer to God. This appealed more to the people in the less organized Churches -- not to those in churches with more hierarchy.