TV advertising often centers around making the viewer feel a 'lack' - being inadequate in some way or another that can be rectified with a product or service. The popularity of infomercials for skin products, exercise equipment, cleaning materials and even education programmes. makes men and women see inadequacies in themselves. We are bombarded with adverts which imply our bodies are inadequate, our homes unsanitary and our parenting poor.
Women are perhaps the most targeted group, but advertisers realises that anyone is vulnerable to their 'lack' being highlighted: sadly even children.