Question for Discussion Please give two separate examples of cases in which "Great products make great sales?;" and, "Great sales make great products?"
- "Great products make great sales"
Other than sponsoring major sports events such as the US Open for tennis or the World Cup for soccer or the PGA for golf, Mercedes-Benz does not usually advertise (commercials do come on during the televising of these events) because it is, indeed, a "great product." Renowned for its engineering and style, prestige,and value, the Mercedes vehicles are sought after by many.
In 2013, MBUSA achieved the highest annual sales volumes in its history with 312,534 units sold for the Mercedes-Benz brand, representing a 14.0% increase over 2012 sales.
Clearly, the long history and reputation of Mercedes-Benz and its sponsorships of major sporting events eliminate the need for prolific commercial advertising because the vehicles seem to sell themselves for the most part.
- "Great sales make great products"
An incredibly effective promotional routine is a current one that sells a product that removes facial or body hair from women or men as purportedly demonstrated on television. Commercials have been disseminated on various television stations and in magazines, but there is no price that is ever given for this product. In spite of this fact, there have been "great" sales of this product, whether it really works or not. And, even though the price is never given, because of the numerous testimonials and supposed demonstrations of actual hair removal, this product is being sold sight unseen. Thus, strictly by its sales promotion, this hair removal product has been made into a "great product."