Provide a comparison of the four types of process strategies.

Expert Answers
M.P. Ossa eNotes educator| Certified Educator

Let's first define what is a process strategy. Like the name implies, a strategy is an arbitration selected to mediate between two variables. In this case, the aim is to find what arbitration is the most convenient for a business and the different dynamics (processes) that take place within the business. The idea is to keep all business in-house, as well as human resources, general resources, and profits.

The process strategies include:

Focus on the process as a whole first, by itself- Process focus is an analysis that determines what is truly important for the success of a company. The processes that take place from day to day, the resources needed to operate, the personnel needed to do the operations, and the budget requirements. This is a great way to map the company and see whether all the required success factors are working in tandem. This starts from the bottom up, that is, from the most seemingly minuscule detail, say, the working conditions, safety and security, hygiene of the place, to the most abstract such as work culture, vision, mission, and goals.

Focus on repetitive processes: This process strategy questions:  What is the rhythm of the company? How do things get done? What are the steps to the process to accomplish a goal. Most importantly, this strategy questions whether this is a formulaic process that can be repeated effectively over and over. Imagine working a fast food restaurant at lunch time. There are a myriad of repetitive processes that must occur for customers to be served and for the restaurant to get its profits. If there is not a clear process in place, nor a systematic way of doing things, chaos will ensure.

Product focus: What exactly is being offered to the market? Is it something marketable? Sought after? A clear and limited variety of options of high quality and good availability should be the focus of this intervention.

Notice how companies such as Apple, for example, are very particular about selling their products like special pieces. Their choices are actually quite limited when compared to the competitor brands. This is because they want to focus on the quality of the product and its potential to perform many tasks.

Their goal is not quantity and variety, but quality. You can even mention them from memory: iPhone, iPod (the versions do not matter, it is the same product except for the Nano), MacBook Pro, Mac Book Air, iPad, iPad Air, iPad Pro, Mac Mini.  That's it. The numbers are just more advanced editions of the same product. And yet, have they deviated from offering good products? No.

Specific, mass customization Products are needed at different times and for different things. Think about the many holidays throughout the year, and the different products that people like to get. Now, think about how a company can compete in a shifting market with a variety of demands? Understanding that this is a potential opening to be explored within the market means looking into the processes to make it happen.