Product Advertising and Sales Promotions: Comment on the following statements using two separate examples in each response, in addition to describing why you believe this to be true or false, be...
Product Advertising and Sales Promotions:
Comment on the following statements using two separate examples in each response, in addition to describing why you believe this to be true or false, be sure to give specific examples:
1."Great products make great sales?"
2."Great sales make great products?"
I do not think that we can say that either of these statements is completely true or completely false. A truly successful company will have a great product and great sales. A product that is not great will generally not succeed in the long run, even if it is marketed in an excellent way.
We can clearly point to examples of products that were marketed well but which did not succeed. Two examples of this in the last few decades have been “New Coke” and Windows Vista. In both cases, these were products that were rolled out by huge, massively successful corporations using well-funded ad campaigns. In both cases, the products turned out to be very disappointing to consumers. Since consumers did not like them, the marketing was unsuccessful. This was a case in which great sales could not make a great product. We would have to say that these instances prove that it is great products which make great sales.
However, particularly in the short term, it is possible for great sales to make great products. This is particularly true in areas in which a great product is very much subject to individual tastes. For example, in the early 1980s, “designer jeans” were tremendously popular. Later on “Members Only” jackets were also very successful. Neither of these types of products was objectively better than their competitors. However, their marketing helped to make them “great.” This would seem to imply that great sales can make great products.
Thus, we can argue that both of these statements are, at least to some degree, true.