Again, we would need the specific passage to answer questions about it, but here is some additional information about the Poor Richard almanacs and Franklin's aphorisms that appeared in them. Like almanacs in general, Franklin included a wealth of information for his readers--daily weather predictions for the days of the year, along with daily times for high and low tides and for sunrises and sunsets. He also included tables of measurements and distances and noted the dates of special events.
The aphorisms were a really popular feature in Poor Richard, but Franklin didn't originate their ideas. He selected proverbs and old sayings and rewrote them to make them more effective and entertaining. Here's a passage from the Heritage Edition of Adventures in American Literature that explains Franklin's writing technique:
. . . he took older sayings and rewrote them in crisper language. Sometimes he shortened the original. For instance, he clipped the proverb "The greatest talkers are the least doers" to "Great talkers, little doers." At other times he changed an abstraction into a concrete image. He sharpened the saying "What maintains one vice costeth more than ten virtues" by changing it to "What maintains one vice would bring up two children."
Franklin, like all good writers, wrote for his specific audience. His style in the Poor Richard almanacs was plain and simple--and often very funny.