Product Line Example

Please tell me the example of product line, product mix, product extension and product filling of the particular company.


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andrewhays0287 eNotes educator | Certified Educator

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Product Line

A product line can be thought of as a brand. In other words, it is a collection of products grouped together and sold by a company. Companies will utilize different product lines for different purposes. For example, a company might sell different product lines in different regions or at different price points.

Product Mix

A product mix or assortment is the grouping of all product lines sold by a company. These can be understood according to four dimensions:

  • Width – The number of product lines a company sells.
  • Length – The total number of products a company sells.
  • Depth – The...

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jamesregan12 eNotes educator | Certified Educator

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krishna-agrawala | Student

Product line, product mix, and product line extensions are terms frequently used to refers to different aspects of the range of products offered for sale by a company. I am not aware of a term like "product filling" associated with this. Also it appears the term product extension in the question refers to product line extension. I have explained below each of the three commonly used terms.

Product Mix:

Product mix, also called product assortment is the term with the most wide coverage. It includes all the products that are sold by a company. Some company may have just a few or even only one product in its product mix. For example a cement plant may sell just one type of cement. Other companies, such as a large chain of retail stores may contain tens or even hundreds of thousands of products in its product mix.

Product line:

All the products sold by a multi-product company at times can be classified in broad categories which are called product lines. The most common example is the different product lines that are usually sold by large retail companies like Wal-Mart. Typical descriptions of product lines used in retail industry include apparel, green grocery, dry grocery, household appliances, personal care items, and so on. A company may have just one product line in its product mix, Alternatively it can also have multiple product lines. For example, we have  retailers that specialize in only one line such watches, and white goods. WE also have store that sell from the same retail outlet both these lines of product, plus many more lines.

Product line extension:

Product line is a relative terms. It refers to addition of items to a product line beyond the previously sold items in the the line. For example, a company selling cosmetic products selling just one variety of cold cream, may decide to extend the cosmetic product line by adding two new varieties of cold cream that are meant to be used by people with extra dry and extra oily skin.

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