Please provide an example of "Measure Actual Performance."

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Measuring the actual performance of a campaign is a critical part of the management process. Before a campaign is launched, management will have targets and goals laid out, and measuring actual performance is about ascertaining whether these targets were met.

Let us take the example of a shoe store that...

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Measuring the actual performance of a campaign is a critical part of the management process. Before a campaign is launched, management will have targets and goals laid out, and measuring actual performance is about ascertaining whether these targets were met.

Let us take the example of a shoe store that is holding a clearance sale to get rid of old stock. If they had 1000 pairs of last season's sneakers that they were wishing to sell, they may mark them down to 50 percent of the original price, with the aim of selling 85 percent of these sneakers to make space for new stock.

To measure the actual performance of this campaign at the end of the sale period, they would look at how many shoes they sold in order to ascertain whether they met their target. If they only sold 750 pairs of sneakers, then they fell short of their target. If they sold 900 pairs, then the actual performance was better than the targeted performance.

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This is a step in a process of strategic management or organizational control.  This is the process in which data is gathered so as to know how well various steps in a production process are being performed.  In this step, the management needs to determine what sort of performance levels actually occur in the real world.  This is as opposed to setting some ideal standard based on calculations as to what should be possible.

In my answer to a previous question of yours, I used McDonald's as an example.  In that case, I talked about McDonald's knowing how many hamburgers should be produced during lunch rush by a certain number of workers.  They know this because they have measured actual performance.  They have looked at many crews and they know what sort of performance is possible in the real world.  They can now go out and use that as a standard against which to measure performance.

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