False Advertising

Start Free Trial

Please give an example of elliptical comparative deception in advertising?

Expert Answers

An illustration of the letter 'A' in a speech bubbles

Elliptical comparative deception in advertising refers to any commercial advertisement that claims to be better or to produce something that is, simply put, the best. It entails the claim to have no comparison, nor competition in its own kind. As a result, it creates the false sense that the product...

See
This Answer Now

Start your 48-hour free trial to unlock this answer and thousands more. Enjoy eNotes ad-free and cancel anytime.

Get 48 Hours Free Access

Elliptical comparative deception in advertising refers to any commercial advertisement that claims to be better or to produce something that is, simply put, the best. It entails the claim to have no comparison, nor competition in its own kind. As a result, it creates the false sense that the product is, indeed, the best out there and that there is nothing that can challenge, nor match it.

For example, many newspapers and news channels unabashedly call themselves "The Leaders", or "The Most Reliable", in order to instill trust in the viewers and potential new viewers. Also, when some products claim to be produced from "the best stuff on earth", or with "only with the best ingredients", they are stating that there is no other brand available who would take the time and effort to create such a unique product. Hence, in comparative advertisement, elliptical comparisons are meant to set themselves aside as unique and quite superior.

Approved by eNotes Editorial Team