What are some benefits and limitations of surveys for business?

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pohnpei397 | College Teacher | (Level 3) Distinguished Educator

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There are a number of benefits and drawbacks to using surveys as a means of collecting data.

Some of the benefits include:

  • Surveys can get you data on a very broad range of topics.  For example, they can tell you the socioeconomic status of customers as well as what they value about your business.
  • Surveys are relatively simple to administer.
  • The data are simple to analyze, particularly when the survey is in a multiple choice-type format.

Some of the drawbacks include:

  • People might not be willing to complete the survey.  This is particularly true if it is long or if the questions seem intrusive.
  • People might give you false feedback.  They might give answers that make them look good even if those answers are false.
  • People might not understand your questions properly.

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