please ans the following Question as soon as possible.....Challenges faced by multinational companies due to cultural diversity has made the process of communication difficult or increased the...

please ans the following Question as soon as possible.....

Challenges faced by multinational companies due to cultural diversity has made the process of communication difficult or increased the importance of effective communication.

What is your opinion?

Expert Answers
Ashley Kannan eNotes educator| Certified Educator

I think that there are some very real elements of truth in the statement.  Yet, I would have to wonder if these are rather inevitable given the global nature of the workplace.  Consider that the three largest growth areas of the world are China, India, and Brazil.  They are seen as emergent players in the new global market because of their large population bases, their youth, and the fact that the global marketplace has made a turn towards their neck of the woods.  (Zakaria's article, "Rise of the Rest" might be a good read here.)   Each of the three nations has different issues of language, culture, and national identity.  Essentially, multinational companies have a choice:  Either ignore these markets because of the challenges posed by cultural diversity and risk becoming obsolete and run out of business or deal with the initial challenges of diversity in order to tap into an emerging market with large upside.  Even if a company is stationed in one of those three nations, the company will have to reckon with the other two nations and the United States.  Communication is going to be impacted in the new marketplace with the "rise of the rest" being a significant part of that trend.  In the end, communication with other cultures and languages will be difficult and challenging, but not impossible.  If companies accept this premise, then I believe they might be limiting themselves to profits in the present tense.  Given the large economic difficulties companies are facing, the question becomes whether or not this is prudent business strategy.  Companies that woefully accept the statement's premise will be excluding significant profit motives in the future, if they last that long.

pohnpei397 eNotes educator| Certified Educator

I am not sure I agree with this statement.  It seems likely to be true, but I am not sure that cultural diversity is really that much of a factor.

It seems obvious that communication will be more difficult and more necessary between people from different cultures.  These people will have different ideas and different assumptions.  These differences might lead to unnecessary conflict and misunderstandings within the work place.

However, it seems to me that the normal conflicts between management and workers are at least as important, if not more important.  I am thinking here of the recent strikes in China against Japanese owned and managed companies.  These are not really coming about because of lack of communication.  Instead, they are coming about because workers want higher wages and more of a say in their firms.

So it may be that communication is more important than it once was, but I do not think that it is the major issue facing firms.