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In allowing readers to observe and to interpret, picture books can also implicitly teach young readers the semiotic and cultural codes and conventions which makes words and pictures meaningful. How...

In allowing readers to observe and to interpret, picture books can also implicitly teach young readers the semiotic and cultural codes and conventions which makes words and pictures meaningful.

How do semiotic and cultural codes interact to produce meaning?

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The word "semiotics" comes from the Greek "semeion", which means "sign". 

In his posthumously published book, A Course in General LinguisticsFerdinand de Saussure, states that 

Language is a system of signs [and] a science that studies the life of signs within society [...] would be a part of social psychology [and] general psychology [...] Semiology would show what constitutes signs, and what laws govern them (Saussure, 1966, p. 16)

According to Saussure, signs are made of two parts: the signifier (representation) and the signified (concept that representation means to convey). For example, the sound of an approaching ambulance is the signifier that signifies "emergency". However, it also conveys other messages such as "get out of the way", "fast, big, car coming", "drive toward the curb", "obey the law when you hear the ambulance", and a myriad of other mental images, memories, warnings, and...

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