What is the appeal towards viewers?In the link below is an advertisement. And I would like to ask for your opinion what is the advertisement is appealing to?  Is it in any way sexist or offensive...

What is the appeal towards viewers?

In the link below is an advertisement. And I would like to ask for your opinion what is the advertisement is appealing to?  Is it in any way sexist or offensive to either male or female genders?

http://www.youtube.com/watch?NR=1&v=IcfViklWRsU

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clairewait's profile pic

clairewait | High School Teacher | (Level 1) Educator Emeritus

Posted on

It sounds like you are trying to ask what is the intent of this commercial and does it in any way have the potential to offend viewers?  First, consider the context of the commercial: the Super Bowl.  Then, think about the targeted audience (those who would most likely watch the Super Bowl).  The Super Bowl is known for being the most watched event on television, which is why advertising on it is expensive and commercially important for companies.  However, many people simply watch it to see the new commercials.  When large groups of people are gathered around a TV together, it is a relaxed and social atmosphere.  Therefore, it seems one of the most prominent methods of appeal in Super Bowl commercials is humor.  To me, this commercial is meant to be humorous, unusual, and yes, slightly controversial, but in a playful way.

Certainly there are sexual undertones (the neighbor licking his lips), but this is meant to be ironic.  He's looking at the chips not the gay couple next door.  There still exists in America today, a very large crowd of conservative people who believe the portrayal of sexuality (and certainly homosexuality) on TV is inappropriate.  You could argue that this is a group of people who could very likely be "offended" by this commercial.  However, I do not think the commercial itself is meant to offend anyone.  I do not see evidence of sexual discrimination.  Two very rigid stereotypes are shown (the gay man vs. the straight man), and whenever something is portrayed stereotypically, even if the intent is humor, there are those who take offense.

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