The owner of a local bakery specializes in wedding cakes. The owner just completed a college course in Marketing. The owner wants to use what he learned to promote his business. The owner wants to develop a public image for advertising purposes. The owner also has a great idea, one that will link his business with the local community in the eyes of his customers. The new city hall building is very distinctive looking and attractive. It has won several design awards. With some imagination, the owner see’s that it also happens to look a lot like a wedding cake. The owner’s idea is to photograph the building and, using a computer, morph the image with a wedding cake of your design. The result will be simultaneously recognizable as the city hall building and your cake, linking his business with the city. The owner meets with a local printer to discuss having a set of promotional brochures printed that use his idea. He likes the idea. He says that his shop can do the whole job. The owner signs a deal in which the printer will do the layout, image manipulation, and printing. The photography will be done by one of his subcontractors. Five thousand dollars will get a pre-press version of the brochure for the owner’s final approval. The owner writes the check. It is a go. When the proof comes back, it looks fantastic. The printed brochure looks better than the owner had anticipated. The owner is about to okay a print job that costs over $30,000 to complete. Are there any additional actions that the owner should have taken before beginning?
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Latest answer posted February 28, 2013 at 10:28:28 PM
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