In our class, we were asked to create a marketing proposal for a small local catering business. Any suggestion how we should go about this?
In our class, we were asked to create a marketing proposal for a small local catering business. Any suggestion how we should go about this? We're actually planning to print stickers and other marketing materials for advertisement purposes.
Is this a new business or an established one? How large is the market area? What potential customers are you hoping to reach through your marketing campaign? Are you hoping to increase the number of customers, introduce new types of food or services the catering business is able to provide, expand into new geographic areas where the business is now able to work? What is your budget for your marketing activities? What is your time frame - how long is the campaign going to last?
Your first step is to answer those kinds of basic questions, because that information will be critical in designing your proposal. Based on the needs and requirements determined by those answers, you can start making choices about the best ways to approach your marketing design process.
How would you use stickers for marketing purposes? Flyers might cost more to print but would give you more space to provide sample menu offerings or descriptions of services you can provide. Television advertising, placed on stations and at times when it is most likely to reach potential customers, may be worthwhile. Radio advertising might be a possibility. Social media should definitely be explored - set up Facebook and Twitter accounts for the business.
Stolperia is right. Settle first the basic details before planning anything. You have to remember that in any marketing proposal, research is a necessity. Study your target market. Know their preferences and anticipate their needs when it comes to a catering business. After that, proceed to the more specific. But to answer your question, I think you really have to print stickers. These printed marketing materials are very effective means to inform or to advertise.