Think about how companies now are exposed to so many more environments as they try to operate in multiple countries and areas because of globalization. One example of this familiar to everyone might be Google.
Google has to think about the environments in many areas. Just three examples are the US, the EU, and China. In China, Google is affected by the Chinese government's efforts to censor its people's use of email and the internet. This has already caused problems for Google. In the EU, Google is affected by the relatively tough anti-trust attitude of regulators. In the US, Google has to pay attention to those who want Google to get tough with China's government and fight any actions the government takes towards censorship.
In this way, globalization causes Google to have to deal with the conditions in many different environments.