From the second paragraph of the novel, when Winston trudges past a poster saying "BIG BROTHER IS WATCHING YOU," this supreme commander and Godlike father figure shows himself to be ever-present in Winston's life. Winston's emotions as the novel opens veer wildly from hate to love to hate again. During a work rally, in front of view screen, Winston joins in with the emotions of the crowd:
At those moments his secret loathing of Big Brother changed into adoration, and Big Brother seemed to tower up, an invincible, fearless protector, standing like a rock . . .
Yet at home, writing in his diary, Winston finds himself penning the words "Down with Big Brother" over and over again. Big Brother, who is supposed to be the symbol of all he admires, becomes for him the symbol of the hated regime, the concrete focus of his rebellion.
This makes sense, as the face and watching eyes of Big Brother seem to follow him everywhere:
On coins, on stamps, on the covers of books, on banners, on posters, and on...
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