I need some ideas for a marketing project on any topic such as advertising, customer behavior, product placement, etc.

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The process I personally follow when coming up with a research project topic would be to think of the variables that would be tested. This is especially with regards to the dependent and independent variables. When we consider advertising you can state how bill boards are affecting consumer buying behaviour or to what extent would television advertising improve sales of a particular product (case study). If you decide product strategy then a sample topic would be Would additional features have an impact on profit objectives of ABC company etc these are just some rough ideas but I hope they help. Read some articles as this also helps with coming up with some outstanding topics.

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An alternative to the create-your-own product suggestion is to research a famous case of marketing mishap or successful strategy. A mishap might include Burger King's attempt to redesign its fries in the 90s. For successful strategies, consider marketing that made it into pop culture, such as the Pepsi Challenge.

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There is an interesting debate going on in society right now regarding the impact of fast food on the growth of obesity among children.  McDonald's, in particular,  has responded to this growing trend that suggests that McDonald's should be held accountable for the health problems of obese people who eat the food at their restaurant.

This is a big topic in marketing, consumer behavior and advertising, because there is a suggestion in this accusation that successful advertising has contributed to an increase in the rate of obese children especially in America.  There is also a suggestion that consumers do not has free choice or take personal responsibility for their food choices that in some way McDonald's is responsible for luring these people into the franchise.  As if they were inclined to buy this food, exclusively, because it is less expensive than other food.

The topic lends itself to analysis, you could examine consumer behavior, which is a psychological study of the buying habits of people, and measure the level of responsibility that advertising plays in influencing the decision of the consumer.

Does advertising really motivate to a hypnotic level the customer so that he cannot resist the urge to buy the product?  Is McDonald's really brainwashing their customers into a life of health problems because they come to the franchise to eat Big Macs, french fries and milkshakes?

It is a fascinating question to consider, at what point does the individual become less responsible for his behavior due to the influence of advertising? And, can successful advertising be blamed for the increase in obese children who eat McDonalds?

Keep in mind that McDonalds responded to this accusation by adding healthy food choices to their menu.  They offer choices in kids meals, milk instead of soda, fruit instead of french fries, salads are on the menu, grilled chicken, yogurt. But statistics show that most people go to McDonald's for the burgers, fries and shakes.  In fact, the fries are the best selling product in the restaurant.

There are many websites that will give you detailed information about this topic.  Also, the book Fast Food Nation is a good source as is the movie Supersize Me.


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how about you create a product (say, create a snack, or drink), create a packaging for it using Photoshop (or even Word Clipart), and have your classmates sample it, and vote on it. If the results are over 90% satisfaction, use that statistic as a way to produce a commercial for your product which as been "tested" with a 90% approval rating. Do the commercial with the same packaging you used for the product u created, and just push it with good posters. Who knows? it MIGHT become a real product some day.

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