Originally conceived by Aristotle, Ethos, Pathos,and Logos are three powerful modes of persuasion. These elements can be found in almost every single form of advertising in the media.
Your example, "I've been to Iraq; here's what we should do," is an example of Ethos. Ethos, which is Greek for 'character,' refers to the trustworthiness or credibility of the speaker. Your example exhibits ethos, because the speaker has personal experience on the subject matter. The speaker's experience of having been to Iraq makes him or her a more informed opinion, able to draw from his or her vast personal knowledge on the subject.
Match the argument with the best of the following terms: A. Ethos; B. Pathos; C. Logos; D. the subset of Pathos known as connotation.
1 I've been to Iraq; here's what we should do.
2 It is morally wrong to kill a little deer that never hurt you.
3 Mr jones is not middle-aged he's in the prime of his life.
4 I am a teacher; here is what we should do about education.
5 All men are mortal; Socrates is a man; therefore, socrates is mortal.
6 When he argues with the referee, he's not a crybaby, he's a fighter.
7 You can do something for little Emile, who needs foster parents-or you can turn the page