Does a company that is marketing a product only online still need to worry about having a specific target market?

Expert Answers
pohnpei397 eNotes educator| Certified Educator

A company that is selling only online still does need to have a target market or markets.  Even with online selling, a firm cannot work efficiently if it tries to market its product to everyone.  The firm still needs to figure out which people are likely to buy its product and market the product to them.  It might do this, for example, by paying Facebook to make its ads pop up on the pages of people who include certain key words in their posts.  By doing this sort of targeting of a market segment, the firm can have a much better chance of attracting people who are likely to buy.  

yvelisse214 | Student
It was a great start for my 300 word essay. You gave me enough that what I read was very much on point. I would like to take the opportunity and thank you for you help and the service you provide . I'm taking two classes right now but starting in September I am going full time and I may just upgrade my account to help you help me. Again thanks...