marketing intermediaries why marketing intermediaries are used

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I think that social media and internet marketing are the best examples of marketing intermediaries being very successful. Yelp, Twitter, Facebook and Groupon can help businesses target customers, and expand to new markets. Basically, social media is the age-old standby of word-of-mouth brought to the next level. Companies can very successfully...

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I think that social media and internet marketing are the best examples of marketing intermediaries being very successful. Yelp, Twitter, Facebook and Groupon can help businesses target customers, and expand to new markets. Basically, social media is the age-old standby of word-of-mouth brought to the next level. Companies can very successfully take advantage of these online networks to take advantage of the customers who like their services, using them to reach out to new customers in a way much more powerful than traditional marketing.

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Marketing intermediaries are used because some businesses need the "middle man" to deliver the goods to the public.  Marketing intermediaries perform a series of functions that ultimately get the product to the customer, and in some cases manufacturers are not able to perform these functions without the help of the intermediaries (retailers, wholesalers, distributors, dealers, franchises, and agents just to name a few).

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