Ethics in Marketing Questions and Answers

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What are these MIS components used by local companies for to set product prices? A Market Information System (MIS) has four components: (1) Internal Reports System (2) Marketing Intelligence (3) Marketing Decision Support System and (4) Marketing Research System.

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According to Elisa Oreglia, these components are used to ascertain the most often quoted price on a commodity to communicate a fair price through electronic infrastructure to small farmers in developing countries who then also get information on available markets. With these items of information, the small farmer can better decide what market to buy or sell in and whether the price offered is a fair price. Actionability on this data requires electronic resources (mobile phone or radio) and "roads with public transport."

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