I'm looking for a well-known parable or myth that illustrates the importance of deeper understanding. I'm trying to name my company, which will offer qualitative market research that gets at the...

I'm looking for a well-known parable or myth that illustrates the importance of deeper understanding.

I'm trying to name my company, which will offer qualitative market research that gets at the big insight, the root of things etc.

Expert Answers
kloos78 eNotes educator| Certified Educator

I have a couple of thoughts for you.  I'm not sure EXACTLY what you need.

There's the parable of the sower from Matthew 13, Mark 4 and Luke 8.  It deals with not knowing the results of your actions when you proclaim the Gospel.  This is a very well-known story in the Christian faith but may not be suitable in a secular situation.

Your question also made me think of another Bible quote from I Corinthians 13:12-- "For now we see through a glass, darkly; but then face to face: now I know in part; but then shall I know even as also I am known."

Of course there's the "Ugly Duckling" from Aesop's fables.  Lots of people know this story about a "duckling" that appears to be very ugly when compared with his young duckling peers.  However, when he grows up, he and his peers discover he is actually a beautiful swan; something that is a surprise to his peers who dismissed him early in the story because of his appearance.

"The Cat, the Cock, and the Young Mouse" from Aesop's fables.  The moral is 'Never trust outward appearances.'

"The Monkey and the Dolphin" from Aesop's fables.  The moral is 'Some people, ignorant of the truth, think they can make others swallow a pack of lies'.