Of course, we cannot know for sure why Linux does not have more of the market for computer operating systems. However, we can speculate. Let us look at three possible reasons for Linux’s lack of competitiveness.
First, it is possible that Linux simply does not have a product that is as good as that of Microsoft. Theoretically, it makes sense that Linux would be inferior. The people who designed Microsoft Windows have a financial incentive to make a good operating system. The people who work on Linux do so largely for fun. Therefore, we could surmise that Microsoft’s product would be superior.
Second, it is possible that Linux simply showed up too late. By the early 1990s, Windows was already dominant and it would have been very difficult to get companies to make the switch to Linux. Perhaps if Linux had arisen earlier, it would have been more competitive.
Finally, it is possible that Linux fails to compete well because it lacks the sort of marketing budget that Microsoft has. Many people are only vaguely aware that Linux exists. They do not know what is attractive about the system or how they could get it. Without a large marketing operation, it will be very difficult for Linux to gain greater market share.
It is likely that Linux’s lack of market share is due to a combination of these factors.