Maslow, Alderfer, and Herzberg each came up with their own theory defining motivation. Maslow created his Hierarchy of Needs, Alderfer the ERG Model, and Herzberg the two-factor theory.
In Maslow's estimation, the critical factors for taking behavioral decisions are net profit—the observed value of a reward minus its observed cost—the cost of failing, the perceived probability of success, and the individual's confidence in their calculation.
Comparatively, Herzberg created what he called hygiene factors. These are groups of variables that are split into two groups: those directly related to...
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