Fast Food Nation: The Dark Side of the All-American Meal Questions and Answers
by Eric Schlosser

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In Fast Food Nation, how does Schlosser's strategy of comparing Disney and McDonald's (and their founders) make important points about the fast food industry and their marketing strategies?

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Walt Disney and Ray Kroc pioneered marketing strategies that are still important in 2020. Eric Schlosser explains the synergy of the two men and their companies in his book, Fast Food Nation: the dark side of the all-American meal. These men successfully implemented sales strategies that catered to children. They also brought mass production to their industries. Their goal was to create brand loyalty.

Focusing marketing strategies on children after World War II ended made demographic sense. The birthrate was high after the war, so inculcating children with a love of McDonald's and Disney was a brilliant, if unconventional, strategy. This strategy, unheard of at the time, is now commonplace and much broader with the Internet.

Disney and Kroc were both from Illinois, were of similar age, and were both high school dropouts. They founded Hamburger University and Disneyland University as a way to formalize and enhance training at McDonald's and Disney. They also wanted to indoctrinate their...

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