In Animal Farm, what is an example of Napoleon manipulating the animals with his speeches other than when he convinced the animals that Snowball was a traitor?

Through the speeches Squealer makes on his behalf in Animal Farm, Napoleon manipulates the animals on several different occasions to make them believe that their lives are better than they have ever been.

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Near the end of the novella, Napoleon says that he is taking a paddock near the orchard, which had been earmarked as a grazing spot for retired animals, and ploughing it up. The excuse is that the soil is exhausted and needs reseeding, but the animals soon learn that Napoleon is going to plant it with barley. It is clear that he is going to use the barley to make malt liquor.

We do not hear Napoleon's speech, as the bare bones of his intentions are reported after the fact, but it is clear he is employing his usual technique of lying to defraud the other animals of a communal resource so that he can use it for himself and the other pigs. It is especially significant, and foreshadows Boxer's sad end, that Napoleon is no longer even making a pretense that the animals will be able to retire: in fact, he has commandeered their retirement spot.

As Napoleon does, too, he has Squealer retroactively change reality to align with Napoleon's decisions: in this case, Squealer changes the commandment forbidding consuming alcohol to read

No animal shall drink alcohol TO EXCESS.

As usual, the animals assume they had forgotten the wording of a commandment, when, in fact, the pigs are changing the rules to suit themselves.

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Squealer gives regular speeches to the animals, on Napoleon's behalf, to convince them that Napoleon and the other pigs are working hard for all of the animals. Squealer tells the lower animals that the work carried out by Napoleon and the pigs is "of a kind that the other animals [are] too ignorant to understand." In this way, Napoleon, through Squealer, tries to convince the animals that they are dependent upon the pigs for the efficient running of the farm.

Squealer also regularly tells the animals, on Napoleon's behalf, that their lives are much better now under the leadership of Napoleon than they ever were before. This is demonstrably untrue, but Squealer produces "lists of figures" which, as far as the working animals can tell, "invariably demonstrate that everything [is] getting better and better."

Napoleon also manipulates the animals by having them believe, through Squealer, that it is him, Napoleon, who protects them against the evil Mr. Jones. When, for example, Napoleon bans the Sunday meetings, he has Squealer justify the ban simply by asking the lower animals, "Surely, comrades, you do not want Jones back?" Napoleon and Squealer justify many of their decisions in this way—they simply have the animals believe that all decisions are to protect them, in some way they are incapable of understanding, against the return of Mr. Jones.

The most detailed speech that we hear (albeit indirectly) from Napoleon is at the end of the novel, when he explains to the humans how he has manipulated the animals into working harder than ever before. He boasts that he has banned the animals calling one another "comrade," this being, he says, a "foolish custom." Napoleon also boasts that the hoof and horn have been removed from the farm's flag. The hoof and horn symbolize the lower, working animals on the farm, and Napoleon getting rid of these symbols reflects how he has disenfranchised and silenced these animals.

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Another example of Napoleon's shameless manipulation of the animals comes when he gets them to work on Sundays. Sunday is supposed to be the animals' day off, but, due to Napoleon's total incompetence, the only way the farm can operate is if the animals are working seven days a week. Of course, Napoleon doesn't force the animals to work on Sundays—at least not explicitly. He subtly uses psychological manipulation to get his way. The animals are perfectly free not to "volunteer" their time and effort on what is supposed to be a day of rest. However, if they choose not to work, then they'll receive fewer rations.

Napoleon's cynical manipulation of the animals has a clear purpose. As with dictators throughout history, he's using classic divide-and-rule tactics to consolidate his power. By dividing up the farm animals between those who will and those who won't work on Sundays, he's trying to set the animals against each other. Those who "volunteer" will resent those who don't instead of putting the blame for the farm's chronic inefficiency where it squarely belongs: on Napoleon's shoulders. Also, by presenting what is essentially forced labor as heroic collective endeavor, Napoleon can justify the excesses of his dictatorship on the basis that they are entirely in keeping with the Animalist ideology.

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I think that a great example of how Napoleon was able to manipulate the animals in his speech actually comes during the debate on the windmill.  Snowball delivers this powerful and awe- inspiring speech about the windmill and rallies the animals to his side.  Napoleon realizes this and his "persuasion" consists of this high pitched whistle at which points all of the dogs, savage and far more dangerous than the small pups they once were, descend upon Snowball, running him off of the farm for good.  This is an example of how Napoleon views speeches, in general.  He is not very good at them and frankly does not want to be.  He believes in manipulation through force, and the idea that he would use the dogs to drive off Snowball sends a statement to the other animals.  It becomes clear form this that standing against Napoleon is a fate equated with death and this becomes the primary means by which Napoleon is able to manipulate and persuade the other animals to what he wants.  Napoleon's use of force becomes the primary means of persuasion as a ruler and he shows it in this scene as a part of his own "speech."

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