When the animals rebel against man and finally remove Mr. Jones and his ilk from the farm, they have thoughts of a life of equality, free from the drudgery and slavery that man had imposed upon them. Little do they realize that their living conditions would worsen once the pigs and their slavish minions, the dogs, assume control.
Once the new order has been established, the pigs quickly ensure that they and the dogs lived in luxury. The general animal populace continue living in the same, if not worse, conditions they found themselves in before.
Things are undoubtedly changing when, at first, the milk disappears. Then the windfall apples are reserved for the pigs only, since, as Squealer explains, they are the "brainworkers" and need sustenance. It later becomes apparent that the milk is being mixed into the pigs' mash every morning. The other animals, however, do not enjoy any of these luxuries.
After some time, the pigs take up residence in the farmhouse and sleep in beds while the other animals have to be content with living in the barn. Their accommodation is precisely the same as it has always been. When the animals express their disquiet, Squealer once again uses rhetoric to put their minds at ease, stating that the pigs "should have a quiet place to work in."
When food becomes scarce, the other animals' supplies are rationed, and they have to make do with the little sustenance they receive. At the same time, they have to work much harder. They are cold, hungry, and exhausted. To add to their misery, Napoleon conducts a bloody purge by using his dogs to kill animals who confess that they had been secretly assisting Snowball in his attempts to overthrow the farm.
The general animal populace is now in fear for their lives, and none dare challenge Napoleon's authority. The farm has become a dictatorship with Napoleon at the helm. The introduction of specific protocols ensures that the animals are brainwashed into obeying his every command.
In the end,
it seemed as though the farm had grown richer without making the animals themselves any richer—except, of course, for the pigs and the dogs.
It is evident that only the pigs and dogs have benefited from the rebellion, and the other animals are worse off than before.