In act 3, scene 5, Juliet is mourning over her parting with Romeo, who has been banished from Verona. Seeing his daughter grieving, Capulet determines that a marriage to Paris will raise her spirits and views this as a solution to their current woes. Thus, he arrives, intent on alerting her on the arrangement, expecting her to be delighted with the news.
When Juliet refuses to marry Paris, however, her father is driven into a rage. In Capulet's mind, his daughter is being unappreciative of the marriage he has organized for her, and he castigates her, even going so far as to threaten to disown her, stating that if she does not agree to marry Paris as instructed, he will cast her out into the street.
That being said, one of the difficulties of analyzing Shakespeare is the multiplicity of potential interpretations, and the same can be said of Capulet's characterization here. Here, you might reasonably ask: is Capulet's rage driven primarily by disappointment in Juliet's unenthusiastic reaction, upsetting his own hopes of a simple solution to her emotional turmoil? Is it about quashing a challenge to his paternal authority? Is it a combination of both these factors? Might there be some additional explanation altogether? I don't think this is an easy question to answer, but rather this scene (as it stands) can support a variety of potential interpretations.
Without a sudden calm [grief] will oversetThy tempest-tossèd body.
You are too hot.
Lord Capulet agrees that he is "mad," saying he has worked tirelessly to secure a good marriage for his only daughter. He feels he has delivered everything she could possibly want in Paris, who is good-looking, wealthy, well connected, and eager to marry her. He blows up because, from his point of view, Juliet is acting like a spoiled child.
The scene is filled with dramatic irony. We as an audience know that Juliet is not spoiled, but desperate to avoid a marriage with Paris when she is already married to Romeo.
While I totally agree with the above answer, I would add two more reasons why Lord and Lady Capulet want Juliet to marry Paris.
First, he is physically very attractive. The Nurse says he is "a man of wax" and Lady Capulet says, "Verona's summer hath not such a flower." Lady Capulet goes on to further describe Paris's attractiveness in Act I, Scene 3:
Read o’er the volume of young Paris’ face,
And find delight writ there with beauty’s pen.
Examine every married lineament
And see how one another lends content,
And what obscured in this fair volume lies
Find written in the margent of his eyes.
Though his face be better than any man’s, yet his leg
excels all men’s, and for a hand and a foot and a
body, though they be not to be talked on, yet they
are past compare.
I tell you, he that can lay hold of her
Shall have the chinks.
Lord Capulet thinks that Juliet is grieving too hard for the death of her cousin, and has decided that a hasty marriage to Paris is the cure for it. This is ironic, because when Paris first approached Capulet about marrying Juliet, Capulet is opposed to Juliet getting married too quickly, and insist on them waiting a couple of years. His mood is also depressed and emotional. His emotions are on edge, and one could come to the conclusion that he is seeking relief from his own grief as well as Juliet's. Based on the very violent nature of his response to her refusal to marry Paris, it is clear that Capulet it being controlled by his emotions.