Impression management isn’t strictly individual in its effects. Newman discusses the “diet industry” in the U.S. as connected to the concerns of women and girls in particular. What other industries have arisen in U.S. culture fueled by concerns about appearance or impression management?
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First let's define impression management. Then we can discuss some other industries that it affects. Impression management is usually studied within the subjects of sociology or psychology and is basically the attempt of industries to influence people in either a conscious or a subconscious way by controlling information. Even though you don't mention which book is written by "Newman," the definition still stands AND the number of industries affected are seemingly endless!
Let's take a look at a number of industries affected by impression management. How about the skin care industry? Look at the product commercials for Proactiv! They are subconsciously telling teens and adults that blemishes are the opposite of beauty! How about ... hmmmm ... not sure what to call this, but the erectile dysfunction industry? They are subconsciously telling men that they will be completely emasculated if they can't achieve and maintain an erection! How about the vitamin supplement industry? They are subconsciously suggesting that people cannot maintain their health without their supplements ... while at the same time the homeopathic health industry is subconsciously telling us that vitamin supplements are bad and homeopathic remedies are much better! How about the self-help industry? ... Especially in regards to parenting. Don't participate in the latest parental fad? Then expect your child to be developmentally delayed!
The list goes on: the makeup industry, the clothing industry, the organic vs. fast food industry, the fitness industry, the clothing industry, and even the plastic surgery industry! Heck, even ads for hospitals and doctors are trying to make us think that one doctor or one hospital is better than another!
In cconclusion, it is safe to assume that impression management is absolutely everywhere! There are ads on billboards. There are ads on TV. There are pop up ads on the internet. There are ads in magazines. There are even as in bus stations, and on the sides of buses and trains! Impression management is everywhere!
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